My Courses
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205: #205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron…
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204: #204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems
I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry…
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203: #203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems
I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry…
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202: #202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems
I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry…
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201: #201: Leadership and the Customer Experience with Faisal Pandit, Panasonic
Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic System Solutions Company of North…
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200: #200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath
Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d…
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199: #199: Agile Sales & Marketing with Anthony Coppedge, IBM
Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile – by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization….
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198: #198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely
Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies…
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197: #197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson
Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson
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196: #196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at…