My Courses
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Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value
The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for senior marketing and CX leaders. Based on insights from over 6,000 consumers and 2,000 marketers across the United States, Canada, the United Kingdom, and Australia/New Zealand, the study illuminates the divergence between consumer expectations and…
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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025…
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New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– Intuit Inc. (Nasdaq: INTU), the …
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Cognitiv Announces Strong 2025 Business Performance Driven by 388% Growth in ContextGPT
A decade of deep learning investment, strengthened by new executive leadership, delivers real-time, privacy-safe performance at scale
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Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape
The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in marketing, merchandising, UX/CX, product, analytics, and development across global regions, reveals that despite general recognition of personalization’s value, critical gaps persist in resourcing, strategic alignment, and operational processes. Brands must accelerate their progress to harness…
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Navigating Digital Experience Maturity: Imperatives for Travel and Hospitality in 2026
The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook for 2025 and beyond. This economic buoyancy, combined with evolving customer expectations for hyper-personalized and seamless experiences, necessitates a strategic re-evaluation of digital experience (DX) capabilities.
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#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss…
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Qualtrics Appoints Jason Maynard as Chief Executive Officer
Qualtrics, the leader and creator of the experience management (XM) category, today announced the appointment of Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics Board of Directors.
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Expert Mode: Scaling Personalization Without Sacrificing Your Brand’s Soul
For years, the twin ambitions of enterprise marketing have been pulling in opposite directions. On one hand, we have the drive for hyper-personalization—the holy grail of crafting a unique, 1:1 conversation with every single customer. On the other, we have the non-negotiable need for brand governance—ensuring that every one of those million conversations speaks with…
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#53: One Amazing Thing About Civic with Titus Capilnean
Welcome to One Amazing About Civic Technologies. Today we’re talking with Titus Capilnean, VP Go-To-Market at Civic Technologies and he will be sharing one amazing thing about Civic Nexus with us today.
