This article was based on the interview with Jon Darbyshire of SmartSuite by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Artificial intelligence (AI)-based automation is revolutionizing workflows and enhancing efficiency across various industries. On the podcast, Jon Darbyshire, CEO at SmartSuite discusses the capabilities of SmartSuite, a tool that integrates AI into workflow processes. With a simple click of a key, users can create, edit, and analyze content on the fly. This capability allows organizations to gain insights from their data and make informed decisions.
One of the key benefits of AI automation in workflows is the ability to analyze data and gain a deeper understanding of customers and business trends. For example, using SmartSuite, organizations can analyze their CRM data to identify the cohorts and regions that contribute the most to their business. This information can then be used to target specific customer segments and increase profitability. AI tools can also provide insights into customer preferences and buying patterns, enabling businesses to tailor their offerings and improve customer satisfaction.
Another significant advantage of AI automation in workflows is the ability to streamline approval processes and make informed decisions. By integrating AI platforms into workflows, organizations can automate validation processes and ensure that all necessary information is present before moving to the next step. This not only saves time but also reduces the chances of errors or oversights. Automating approvals allows employees to focus on more strategic tasks, freeing up their time and increasing productivity.
While some may fear that AI automation will replace human roles, the podcast transcript suggests otherwise. The speaker emphasizes that AI tools like SmartSuite can assist in content creation, but it is the human expertise that adds value. Marketing agencies, for example, can leverage AI tools to generate high-quality content, but their true value lies in their ability to understand target audiences, craft specific messages, and optimize content for SEO. AI automation empowers employees to be more strategic and thoughtful in their approach, allowing them to focus on tasks that require human creativity and critical thinking.
AI automation is revolutionizing workflows by enhancing efficiency and empowering employees. The integration of AI tools like SmartSuite enables organizations to analyze data, make informed decisions, and streamline approval processes. Rather than replacing human roles, AI automation allows employees to be more strategic and focus on tasks that require human expertise. As businesses continue to embrace AI automation, they will gain a competitive advantage in today’s fast-paced and data-driven landscape.
