MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
Doing this, however, is not without its challenges. While...