Exploring the MarTech & CX Landscape
There’s a new kind of customer out there. They’re not patiently moving through your sales funnel. They’re not marveling at your brand’s latest customer loyalty gimmick. They are the center of their own universe—and they expect your business to orbit around them.
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design to the market.
To help me discuss this topic, I’d like to welcome Joe Foster, the founder of Reebok and Ben Weiss, the CEO of Syntilay.
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.
If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how most people feel when dealing with today’s contact centers—reactive systems that rely on outdated models of interaction and force customers to jump through hoops just to get basic help.
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies has emerged as a transformative approach that not only boosts efficiency but also preserves the essential human connections that underpin effective customer interactions. By leveraging AI technologies, businesses can better understand customer needs, automate routine interactions, enhance predictive analytics, and ultimately foster more meaningful relationships with their clients.
My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.
Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done.
In a time when consumers are buying into values as much as they’re buying products, authenticity has become the holy grail of brand strategy. The problem? Too many brands treat authenticity like a checkbox—or worse, like a costume. That’s where Phylis Rothschild, CMO at Pete and Gerry’s, offers a refreshing counterpoint.
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.
CallRail, the lead engagement platform, today announced a new integration with RingCentral, a global leader in AI-powered business communications, that empowers SMBs with enterprise-grade communication intelligence. Leveraging both companies’ expertise, the integration gives small businesses the power to have smarter conversations with unprecedented insights into marketing campaign performance and lead sources.
What if you could unlock executive buy-in—and real alignment—by channeling the breakthrough strategies of world-famous celebrities in your customer experience approach? In this episode of the Delighted Customers podcast, guest Ania Rodriguez flips…
