Author: Agile Brand Guide

AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448 adults, reveals a pronounced generational divide in AI adoption, usage patterns, and comfort levels. This presents both opportunities and challenges for senior marketing and customer experience (CX) leaders, requiring…

Study finds that while 47% of 18-24 year olds now use AI tools first for search, 34% say AI is already “far too dominant” and 67% worry about its environmental costs

Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way, assumes that your organization has clean, connected, governed data and a workforce ready to supervise autonomous systems. Most marketing organizations are not there yet.

Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own content strategy, and its own definition of value.

Criteo CPO Todd Parsons on why marketing channel silos distort performance, how AI is compressing the shopper journey, and unifying media across walled gardens.

What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?

New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve 

Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates leaders from the field. Roughly nine in ten organizations are piloting or running AI in some form, and the number keeps climbing across every…

Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. …

HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.