Exploring the MarTech & CX Landscape
In this powerful episode of “Worth Knowing,” we explore the remarkable story of Rashmi Airan, a former Ivy League attorney who became Inmate 05121104. For six long months in federal prison, Rashmi faced the harsh realities of incarceration, but it was…
So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result?
Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience.
Technical debt and an over-reliance on outdated legacy systems and applications is blocking enterprise adoption of more innovative technologies like artificial intelligence (AI), according to new research from Pegasystems Inc. (NASDAQ: PEGA), the Enterprise Transformation Company™. The study, conducted with research firm Savanta, was unveiled at PegaWorld®, the company’s annual conference in Las Vegas. It surveyed more than 500 IT decision makers across enterprises worldwide on the challenges caused by technical debt and the progress in modernizing legacy technology.
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry based on real consumer feedback.
Treasure Data today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data’s proven Intelligent CDP.
Pega Infinity strategically infuses AI into learning, design, integration, UX, and testing – reducing workloads and democratizing the creation of enterprise grade applications that align with an organization’s best practices.
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is…
Sago and IVP Research Labs conducted a global study of marketing professionals who have experience using legacy content management systems. 30 individuals participated in an in-depth analysis of their experience using headless CMS Storyblok. The purpose of the study was to explore the emotional reaction of individuals as they undertook routine tasks on Storyblok and determine whether modern technology could elicit joy from them.
Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today at PegaWorld® introduced Pega Agentic Process Fabric™, a breakthrough service that orchestrates all AI agents and systems across an open agentic network for more reliable and accurate automation. By extending the Pega Process Fabric® architecture, Pega Agentic Process Fabric enables agents, apps, systems, and data to work together to complete tasks predictably and dependably through trusted workflows.
New Pega Blueprint features allow organizations to quickly create modern, cloud-native applications from a wide array of legacy system assets
