Dynamic pricing saves costs, increases revenue
Dynamic pricing is a strategy that allows businesses to adjust prices in real-time based on various factors such as demand, competition, and inventory levels.
436: #436: Using AI to Reach More Customers with Nicholas Holland, VP of Product, HubSpot Marketing Hub
I am here at Hubspot’s INBOUND Conference in Boston to talk about the impact that AI is having on marketers and how they can more effectively reach their customers. Today we’re going to talk about how marketers can avoid the hype and…
How to Adopt a Standardized Approach to Artificial Intelligence Adoption in Your Organization
Let’s discuss the best practices for adopting AI within your organization, the benefits of a standardized approach, and how it can drive business growth.
How to leverage customer experience for growth
Serving B2B customers goes beyond just selection. B2B customers have specific needs such as additional reporting, billing, and integration with procurement systems.
Marketers: develop leadership and management skills to thrive in the future of work
Developing leadership and management skills is crucial for content marketers in order to succeed in their careers.
435: #435: Building a culture of experimentation, Kevin Li, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today. Organizations that have a culture of…
New Netlify Composable Web Platform Clears Path to Enterprise Adoption of Composable Web Architecture
Today at Compose 2023, Netlify, known for, creating Jamstack and reimagining modern web development, announced the Netlify Composable Web Platform, an industry-first platform for enterprises to build and implement modern, composable web architecture.
Preparation is key for meaningful adoption of AI
Preparation is key for meaningful adoption of artificial intelligence (AI) in the enterprise.
S1 | 10: Intrapreneurs, rainmakers, and other employees that fuel growth, with Ira Zlotowitz, GPARENCY
Are you an intrapreneur or a rainmaker? Both are critical to help companies grow and thrive, and in this episode of Brand the Change, GPARENCY CEO, successful entrepreneur, and disruptor Ira Zlotowitz provides a detailed look into how he has built his company on a winning formula of employee attributes. He also outlines the skills you can bring to work that employers value most, and how taking risk and trying new ideas is critical for corporate and professional success.
434: #434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today. Today we’re going to talk about an exciting…