Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty. One often-overlooked avenue is the integration of car rental services into…
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data literacy significantly enhances marketing effectiveness by…
#625: Creating an agile brand with composable approaches, featuring Chris Bach
“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more…
AI has potential to enhance marketing efficiency and personalization
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged as a transformative force, enhancing both efficiency and personalization in…
The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be a brand in a continually evolving business environment
The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational…
Generative AI in eCommerce: 7 Ways You Can Use AI to Stay Ahead of the Game
Generative AI is applied in the e-commerce industry for backend and customer-facing roles. In the backend role, it is used for marketing, supply chain, pricing, and…
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a loyal customer base and drive advocacy for their brand. On the…
REPLAY: Humanizing Customer Service with Alex Mead
Welcome to the “BEST OF” episodes of the CX Goalkeeper Podcast. In this replay, we’re thrilled to have Alex Mead, a trailblazer in the CX field,…
