Exploring the MarTech & CX Landscape
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
Here are some ways in which leaders and managers can be realistic about
their teams’ usage of AI tools to enhance their work and be more
productive.
This article was written by Greg Kihlström for Forbes Agency Council. Let’s
face it: Your customers don’t want to wait when they are ready to make a
purchase. With 82% of consumers rating an immediate response as important
when they have a sales question, delivering on that is crucial.
Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically…
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the…
Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data. To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus. RESOURCES Rainfocus website: The Agile…
Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience. Today we’re going to talk about 3 of the key insights within this report, and to help…
Today we’re going to talk about narrowing the gap between strategy and execution, and how leaders can be more successful in measuring and improving their team’s results. To help me discuss this topic, I’d like to welcome Alex Castro, best…
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
This article was written by Greg Kihlström for CMSWire. How introducing or
augmenting your marketing approach with conversational marketing can cause
you to rethink your approach.
