Exploring the MarTech & CX Landscape
Arlington County, located in Virginia, is actively promoting tourism growth through its new branding campaign called “All in Arlington.” Emily Cassell, the Director of Marketing for Arlington Convention and Visitors Service (ACVS), discussed the county’s efforts to attract leisure and business travelers and position Arlington as a top destination on a recent episode of The Innovation Economy podcast.
I’m excited to talk with my guests today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people….
It is critical to think broadly about all the live print and digital interaction points that customers may encounter when working with a business. This concept is referred to as the end-to-end experience.
Marketing teams are consumed with the task of finding effective ways to
reach and engage customers effectively. To achieve this, marketers have to understand customer journeys in all their complexity. The concepts of Customer Journey Orchestration (CJO) and Real-time Interaction Management
(RTIM) are two concepts that have emerged as key strategies to meeting this challenge.
Agile accessibility refers to the application of agile principles and approaches to ensure digital accessibility. Corb O’Connor explains that accessibility is often associated with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).
Today we’re going to talk about the power of data sharing and collaboration and how data clean rooms can help organizations in several ways. To help me discuss this topic, I’d like to welcome Kamakshi Sivaramakrishnan, Founder & CEO at…
Data-driven decision making is crucial in today’s fast-paced and competitive business landscape.
On this show, Christine Tran shares her learnings and advice on the exciting path of intrapreneurship and how it is closely related to and in fact supports entrepreneurship. We dive into culture and need to foster healthy dissention among the ranks.
With the help of generative AI, marketers can now easily create high-quality visual content in a matter of minutes. Let’s discuss how generative AI can be used by marketers to create high-performing visual content.
The flagship event, which arrives during a period of significant growth for Optimizely, brings together over 1,100 leaders of technology, media, business, and brands for three days of timely discussion on how emerging technologies are impacting the future of digital experience.
