Benefits of involving customers in the research process
Customer involvement in research processes is crucial for businesses looking to stay competitive and meet the needs of their target audience.
#92 Transforming Workplace Culture: Dr. James Killian on Employee Experience
Transforming Workplace Culture Through Employee Experience Dr. James Killian is an expert in the field of employee experience. He has held high-impact global leadership positions at Qualtrics, SAP, IBM, Hogan Assessment Systems, and led several…
New Report from Xactly finds that 4 in 5 sales and finance leaders have missed a quarterly sales forecast in the past year
The overarching theme across leaders is that, in the realm of sales forecasting, collaboration stands as a cornerstone of success as nearly all (97%) leaders surveyed say Sales and Finance teams need to work better together. And by adopting a unified approach, businesses can hit their forecasting targets.
Optimizing ROI with predictive real-time marketing approaches
Predictive real-time marketing is a cutting-edge approach that leverages data, analytics, and technology to optimize return on investment (ROI) for marketing campaigns. This strategy involves using predictive modeling and real-time data analysis to anticipate customer behavior, personalize marketing messages, and make data-driven decisions in real time.
The Experience of Fatima Tomoum at the CX World Games 2024
The CX Goalkeeper Podcast joins the Customer Experience World Games 2024. I have the incredible honor of interviewing captains, vice-captains, judges, and friends of the CXWG 2024. These are short interviews to share the experiences of outstanding…
#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis
Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience.
Resources
Blackbaud website: https://www.blackbaud.com
The Office of Experience website: https://www.officeofexperience.com
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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#33: The role of cultural affairs in a thriving community with Michelle Isabelle-Stark, Arlington County Cultural Affairs
This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Since 1996, when Arlington Cultural Affairs ‘Arts Incubator’ was the first government arts program to win an Innovations in American Government…
Aligning goals and incentives is crucial for collaboration and efficiency
Aligning goals and incentives is crucial for collaboration and efficiency in any organization, especially in enterprise settings where different teams may have diverse objectives.
Success in B2B startups varies widely
Success in B2B startups varies widely, with only one in ten actually succeeding, according to industry statistics. This means that the majority of B2B startups fail to achieve their intended goals and objectives.
4ROCKS SOLID STRATEGIES
Why You Can’t Miss This Episode Join us as we explore the intricacies of customer experience with Sean Albertson, an expert in the field with over two decades of experience. Learn about his innovative “4Rocks” framework that helps businesses transform…