Author: Agile Brand Guide

AI enhances SMS deliverability stakes by playing a crucial role in ensuring that SMS messages reach their intended recipients. With a 98% open rate, SMS marketing can be incredibly effective, but deliverability is key to the success of any SMS marketing strategy.

In this exciting episode of the CX Goalkeeper Podcast, we dive deep into breaking silos and fostering cross-departmental collaboration for improved customer experience (CX). Our guest, Lynn Hunsaker, brings over three decades of expertise in CX and…

You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or your team are unprepared to answer or respond to. How do you identify those gaps before you get a tough question from…

User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community of over 100 million monthly gamers, UGC has provided a unique opportunity for brands to reach a highly engaged and diverse audience. Let’s…

Hubspot announced today that it has entered into a definitive agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. With Cacheflow, HubSpot will offer subscription billing management and robust CPQ tools. 

Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s…

Surveys play a crucial role in understanding customer experiences and gathering feedback to improve products and services. However, the quality of the data collected through surveys like Net Promoter Score (NPS) is often questionable due to the lack of scientific standards in survey design.

Personalization through artificial intelligence (AI) is key in today’s business landscape. The interview with Greg Kihlström highlights the importance of customer experience and the impact it has on brand performance. It emphasizes the need for organizations to focus on customer experience in the moment, rather than after the fact,…

First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization.…