#78: AI in the ‘real economy’ with Bassem Hamdy, Briq

Agile Brand Guide on December 9, 2025

Today, we’re going to talk about the practical, powerful, and often overlooked application of AI in what some call the ‘real economy’—the foundational industries that build and make our world. We’ll explore how AI-powered digital workers are moving beyond the hype to create tangible value, and what it takes to drive this kind of technological adoption in sectors traditionally resistant to change.

To help me discuss this topic, I’d like to welcome, Bassem Hamdy, CEO and Co-Founder at Briq.

#48: One Amazing Thing About Rhapsody with Alexander Woellwarth

Agile Brand Guide on December 9, 2025

By this point, you’ve probably used AI to generate something. Maybe some text or a quick image, but is AI truly ready to take on big creative challenges from conceptual development to commercially viable images and video?

Welcome to One Amazing About Rhapsody. Today we’re talking with Alexander Woellwarth, Chief AI Officer at Rhapsody and he will be sharing one amazing thing about their AI-Driven Creative Service with us today.

Enterprise AI: Navigating Heightened Public Anxiety Around Regulation and Privacy

Agile Brand Guide on December 8, 2025

A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these concerns through robust governance, transparent policies, and verifiable controls to maintain customer trust and operational integrity.

Bridging the Retirement Readiness Gap: Engaging Gen X Investors Effectively

Agile Brand Guide on December 8, 2025

The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide Retirement Institute® and The Harris Poll, reveals critical insights into this segment’s mindset and behaviors.

#270: Why Human Voices Are the Secret to Digital Transformation with Alex Wunschel

Agile Brand Guide on December 8, 2025

https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/3df0fa12-41df-4a82-9d39-12273ca65a1f/E270_-_Audio_-_Alexander_Wunschel.mp3?dest-id=5053835Learn why human voices drive digital transformation. Alex Wunschel explains how voice builds trust, shapes culture, and makes leaders relatable. Get concrete tips to speak authentically, train voice skills, and embed audio into internal communication. Hear real examples and pitfalls to avoid in corporate podcasting. About Alexander Wunschel Alexander Wunschel is a founder, podcast pioneer, and producer with over 17 years of experience in the audio industry. He is the owner and executive of Klangstelle, a podcast company that offers the finest audio pieces from strategy and conception to production and marketing. He has produced and managed over 1.000 episodes in over 35 podcasts with about 8 million downloads and streams for clients such as Telekom, Fujitsu, Playboy, Starbucks, Datev, GAD, Microsoft, and many more. He is also a strategy consultant for digital media, a keynote speaker. He is passionate about the impact of sound, immersive and augmented audio, voice user interface, privacy, security, OSINT, MarTech, AdTech, meditation, and cooking. Resources Klangstelle: https://www.linkedin.com/in/alexanderwunschel/ Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

#781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations

Agile Brand Guide on December 8, 2025

Today, we’re going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We’ll explore how AI is helping brands maintain pricing stability, turn insights from major shopping events into real-time strategy, and fundamentally shift teams from staring at dashboards to taking automated, margin-protecting actions.

To help me discuss this topic, I’d like to welcome, Sai Koppala, CMO at CommerceIQ.

Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine

Agile Brand Guide on December 7, 2025

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the point of purchase for CPG brands. Yet, for many, the reality has felt less like a strategic revolution and more like a digital version of the in-store circular. The focus has often remained on top-line metrics and impressions, treating the RMN as just another advertising channel to be managed, measured, and ultimately, siloed from the core business.

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