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Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases in the modern marketing lexicon. We map them, we analyze them, we talk about optimizing them in nearly every strategy meeting. It’s the conceptual North Star for how we think about customer-centricity. And yet, for many enterprise organizations, the practical application of managing these journeys in a cohesive, orchestrated, and value-driven way remains elusive.
The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders. The rapid advancement of AI adoption has only intensified this dilemma, introducing new complexities and considerations. While cost and time remain important factors, AI brings with it a need to carefully evaluate data control, contextual relevance, and the ever-increasing pace of technological change.
The landscape of market research is undergoing a significant transformation, driven by advancements in artificial intelligence. Research from Qualtrics shows senior marketing and CX leaders are increasingly recognizing AI’s capacity to deliver competitive advantages, with 94% acknowledging its strategic importance.
Addition of Hannaford to the Platform Completes Multi-Year Rollout, Advancing Omnichannel Growth and Enhancing Customer Experience
Founded by design leaders behind Apple, DoorDash, Nike, Netflix, and Instagram, Obello empowers teams to produce always-on-brand creative at speed and scale.
Amperity, the leading AI-powered Customer Data Cloud for consumer brands, today announced Amperity for Hotels and Amperity for Airlines – purpose-built solutions that turn fragmented guest data into real-time personalized experiences. These solutions help travel brands anticipate traveler needs at every stage of the journey, strengthening loyalty and increasing direct revenue.
Bloomreach, the agentic platform for personalization, today introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions.
Today, we’re going to talk about the transformative potential of AI-powered shopping and the significant implications it has for brands, retailers, and the entire supply chain. To help me discuss this topic, I’d like to welcome Eugene Amigud, Chief Innovation Officer at Infios.
New feature ensures video content is visible to ChatGPT and other AI-powered search tools, giving brands a competitive edge as search evolves
The public relations landscape is in constant flux, a dynamic environment further accelerated by the advent of widespread adoption of artificial intelligence. For enterprise marketing leaders, understanding the ethical considerations, opportunities, and evolving dynamics of PR in the age of artificial inteligence (AI) is paramount.
