Home » Archives for Agile Brand Guide » Page 3
Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced an investment from W23 Global, a global grocery retail venture capital fund backed by five leading grocery retailers, Ahold Delhaize, Tesco, Woolworths Group, Empire Company Limited/Sobeys Inc., and Shoprite Group.
https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/3df0fa12-41df-4a82-9d39-12273ca65a1f/E268_-_Audio_-_Rajat_Chawla.mp3?dest-id=5053835This episode shows how AI magnifies both strengths and gaps in customer experience. Rajat Chawla explains why AI exposes bad CX, how invisible effortless experiences look, and what leaders must do on culture, accountability, and journey design using Taco Bell, KLM, and Starbucks examples. About Rajat Chawla Some highlights about Rajat Chawla: – Asia’s first Certified Customer Experience professional. – Founder of Koyopo, a CX and leadership consulting firm. – Worked with global brands like Google and Cisco. – Over two decades of experience in leadership, consulting, and coaching. – Helping organizations build customer-centric cultures that drive loyalty and growth. – Gallup-certified strengths coach, aligning authentic strengths with CX strategies. Resources Koyopo: https://www.linkedin.com/in/chawlarajat/ Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation
Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market.
To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.
Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales. For senior marketing and CX leaders, this data underscores a clear imperative: AI is no longer an optional enhancement but a strategic necessity for driving revenue and enhancing customer experience. The future of commerce is defined by integrated AI capabilities, a mobile-first approach, and intelligent engagement across social channels.
A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a strategic blueprint for closing this gap and transforming AI from promise to measurable practice
Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons in Advertising: Christmas 2025.” This analysis, encompassing top ads from both the UK and US markets, provides actionable insights for senior marketing and Customer Experience (CX) leaders aiming to maximize their holiday campaign impact.
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around AI can be overwhelming, its practical applications are already reshaping how businesses interact with their customers. For marketing leaders, understanding how to effectively leverage AI is no longer optional, but a critical competency for success.
Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today launched Sprout AI—the company’s most significant intelligence update—anchored by its new proprietary AI Agent, Trellis. Trellis is the conversational agent that leverages Sprout AI to instantly turn billions of unstructured social data points into actionable business answers and transform social media into an enterprise-wide intelligence system.
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. We’re moving beyond simply automating tasks and entering a new era where AI-powered interfaces adapt to individual needs, creating seamless and personalized interactions.
Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world.
To help me discuss this topic, I’d like to welcome, Elizabeth Maxson, CMO at Contentful.