Exploring the MarTech & CX Landscape
Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence,
Today, we’re going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I’d like to welcome, Andrew Frawley, CEO at Data Axle.
The platform unifies the entire go-to-market – from prospecting to deal execution – into one intelligent system driven by AI agents, making Vibe GTM a reality.
Advertisers can now connect DOOH ad exposure to real-world store visits, closing a critical gap in campaign measurement.
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these advancements offer undeniable benefits in terms of efficiency and scale, they also raise a critical question: are we sacrificing genuine human connection at the altar of automation?
Today, we’re going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity.
To help me discuss this topic, I’d like to welcome, Matt Blumberg, CEO at Markup AI.
What’s stopping CX leaders from turning mountains of customer data into executive-ready stories that prompt real change? In this episode, we dig deep into one of the most urgent—and often overlooked—challenges for customer experience (CX) teams:…
From global infamy to fierce reclamation—Amanda Knox is no longer the story others told. She’s the author of her own.** In this gripping episode, Amanda reveals how she’s rebuilt her life after years of public scrutiny, centering her healing…
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.
To help me discuss this topic, I’d like to welcome Chip Lewis, Director of Web Analytics at Shutterfly.
New study reveals where do-it-yourself online tasks frustrate users, and the changes that would rebuild trust and increase completion rates
