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The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI) across both sales and customer service. Global online sales reached $336.6 billion for Cyber Week and $53 billion on Cyber Monday, representing 7% year-over-year growth in both instances (Salesforce Cyber Monday + Cyber Week Recap, December 2, 2025). These figures affirm the sustained migration to digital channels and highlight critical imperatives for marketing and CX leaders aiming to capitalize on evolving consumer behaviors and technological advancements.
With saturated markets and an abundance of data, executives face mounting pressure to make complex decisions at an unprecedented pace. Strategic use of artificial intelligence (AI) has emerged not as a passing fad, but as a foundational component for achieving sustainable revenue growth and fostering data-driven strategic planning. A recent Coupler.io survey of 129 CEOs, Founders, Owners, and Managing Directors across SaaS, e-commerce, and other industries revealed a critical distinction: successful organizations embed AI into their revenue-first planning processes, while others often struggle with ad hoc implementations lacking clear strategic objectives.
To better support the critical missions and work of the nonprofit sector, Salesforce today announced Agentforce Nonprofit (formerly Nonprofit Cloud) with new, purpose-built AI agents for fundraising, program management, volunteer coordination, and donor support. With Agentforce Nonprofit, organizations can deploy AI agents to elevate their teams — dramatically cutting down on administrative time. This translates to hundreds of hours saved that staff can redirect to high-value work that deepens community engagement and secures the vital funding needed to provide critical support to those in need.
Despite media warnings about AI replacing human decision-making, executives rank this as only the fifth most common mistake (11%), according to a study by Coupler.io, a data integration and analytics platform.
For enterprise marketing leaders, the mandate is clear: grow. But the path to that growth is a landscape of paradoxes. We’re tasked with building a powerful, recognizable national brand while simultaneously forging authentic, personal connections within hundreds of disparate local communities. We must harness the immense power of sophisticated MarTech stacks—AI, automation, and predictive analytics—while also recognizing that sometimes the most effective tactic is sponsoring a high school football team’s new uniforms.
Joining me today is Chris Tilkov, General Manager at DocuSketch, an automated estimation and documentation platform that helps homeowners rebuild after natural disasters. Before joining DocuSketch, Chris founded AskAiME, a platform that was successfully acquired. But his journey didn’t start in tech—he began his career as a carpet cleaner before transitioning into the world of technology and entrepreneurship.
Welcome to One Amazing About Transmission. Today we’re talking with Ricky Abbott, President at Transmission about their documentary: Who is Watson? The Day AI Went Primetime.
Vendors and brands representing over $1 trillion in GMV – including Manhattan Associates, IBM Sterling, Pipe17, SPS Commerce, Radial, Ryder, Barrett Distribution, Allbirds, Ipsy, commercetools, and Commerce plus 62 other vendors and brands – unite to create a faster, smarter, and more connected flow of orders for the agentic commerce era.
Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile devices, and the increasingly influential role of artificial intelligence, according to the latest numbers from Salesforce.
Perplexity’s new shopping feature reframes online shopping as a conversational task rather than a click-through funnel. Instead of typing product keywords into a search box and wading through grids of sponsored listings, users describe their context and preferences, and the assistant responds with curated product options, explanations, and a direct path to checkout.
