Exploring the MarTech & CX Landscape
The origin story of a brand can create a powerful connection with customers. This origin story is often overlooked by brands, but it is a crucial element in building a strong bond with customers. By sharing the story of how a product or service came to be, brands can create a more personal and emotional connection with their audience.
Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations. In 2024, 93% of marketers had positive experiences with the tools they implemented, and 95% plan to increase AI investment in the coming year.
Organizations are increasingly recognizing the importance of adopting solution-led approaches over traditional product-led strategies. The insights shared in the recent podcast episode highlight a fundamental shift in how businesses can effectively leverage technology to drive value, particularly through the lens of composable solutions. This article explores the significance of solution-led approaches, their impact on business strategy, and the transformative potential they hold for organizations navigating the complexities of the digital age.
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as spam. There are many potential negative consequences of messages not being delivered, such as lost revenue, poor user experience, and missed opportunities for engagement. This underscores the significance of ensuring that messages reach their intended recipients in order to achieve desired outcomes.
How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience?
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands alike. For many, this news came as a relief, as they were not fully prepared for the impending cookie apocalypse that was on the horizon. The announcement from Google, which essentially abandons the plan to phase out third-party cookies, has left many wondering what the future holds for data privacy and digital marketing.
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how integrating best-of-breed technologies can greatly enhance buyer experiences in a sector marked by complexity.
The discussion also introduces Catalyst, a framework designed to simplify the launch of headless commerce sites, enabling businesses to go live in just weeks. Lance addresses the common challenges companies face during their transition to composable commerce and advocates for a phased implementation approach to ensure success. As the episode concludes, he shares his vision for the future of B2B commerce, focusing on the democratization of e-commerce tools and the growing need for customizability. Listeners will walk away with valuable insights on modernizing B2B strategies and embracing the composable commerce revolution.
Resources
This episode was brought to you by BigCommerce: https://www.bigcommerce.com
Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR
The Composable Roadmap website:
https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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This is Kat Pattillo’s journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming a leader in education reform, Kat’s perspective on life and career goals changed after her brush with death. Kat shares insights on resilience, long-term thinking, and advice for overcoming challenges, highlighting how her near-death experience shaped her approach to taking risks and making a positive impact in the field of education.
In the ever-evolving landscape of B2B marketing, one of the most significant challenges content creators face is striking a balance between clarity and depth.
