Exploring the MarTech & CX Landscape
Jentic solves one of AI’s most dangerous blind spots: insecure agent execution and unmanaged credentials — while letting developers securely connect any agent to 1,500+ APIs and 2,000+ workflows
Today, we’re going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I’d like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics.
NiCE today announced an expanded strategic partnership with Salesforce to deliver seamless, AI-driven customer experiences through a deeper integration between NiCE CXone Mpower and Salesforce Service Cloud.
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results. Instead of linear, campaign-based approaches, the future of marketing lies in continuous, iterative cycles powered by AI, enabling faster learning, greater agility, and ultimately, compounding returns. This new approach leverages the very nature of today’s data-rich environments, allowing marketers to move at the speed of the market itself.
Marketers chasing the next algorithmic silver bullet might want to keep the receipt. In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Greg Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in print, e-book, and audiobook formats.
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global…
Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.
In this episode, we discuss the role of leadership in guiding these transformations and explore how customer experience is evolving in the digital age. About Marcus Köhnlein Partner at Tactical Management Partner at Quarero Marketing…
For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced MarTech tools, and AI-driven innovation have improved the technical foundation, execution often lags behind ambition.
New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8×8’s position as a global leader in intelligent customer experience
