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The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce, Marketing, and Service platforms, underscore significant digital sales growth alongside the ascendance of artificial intelligence (AI) as a pivotal driver of both customer experience and revenue.
The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between understanding consumer needs and executing decisive business actions.
New generative AI promises to help marketers create tailored ad variations quickly, boosting efficiency and engagement across Facebook and Instagram campaigns.
And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? Joining me to discuss is Nataly Kelly, Chief Marketing Officer at Zappi.
Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new dimension. The pace of change is no longer just fast; it’s blistering. The fear of being left behind is palpable, and the pressure to demonstrate quantifiable impact amidst this whirlwind has never been greater.
Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for marketers looking to manage brand visibility and audience reach through its data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions.
Appian, a leader in AI process automation, announced that the “Bring AI to Work(flow)” solution built on the Appian Platform by Appian and Ignyte Group has been named a Pioneer in Healthcare Innovation and a winner of the HL7 AI Challenge, a global competition recognizing excellence in advancing health data interoperability and ethical AI.
Online consumer payments are undergoing a significant transformation. What was once viewed as a niche payment option, Buy Now, Pay Later (BNPL), has rapidly evolved into a core financial tool for millions of Americans.
Recent research fro Digital Silk highlights that, particularly from high-volume shopping events like Cyber Monday, this shift increases to grow, presenting both a strategic imperative and a critical area of focus for senior marketing and customer experience (CX) leaders in large enterprises.
Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale and entrepreneurial soul, and how a brand’s purpose can be its most resilient asset.
To help me discuss this topic, I’d like to welcome, Mark Rampolla, Founder of ZICO Coconut Water and Co-Founder and Managing Partner at Groundforce Capital.
New consumer survey data from Five9, “Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping,” indicates that nearly 20% of consumers have already commenced holiday shopping, with another 31% planning to start well before Black Friday.
