Exploring the MarTech & CX Landscape
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and promo codes—are fading into irrelevance as customers shift their expectations. They no longer reward brands just for consistency or price. Today’s consumers demand more: personalized experiences, seamless interactions across channels, and recognition beyond the checkout page.
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals.
Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what smart marketers are doing to turn a slow season into a sales surge.
To discuss this, I’d like to welcome Xavier de Baillenx, CEO of Ramdam, an AI-powered creator platform working with over 50,000 influencers globally.
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue Keith has become a consistent voice of clarity. As Corporate Vice President at Landrum Talent Solutions, Keith leads the firm’s national marketing recruiting practice and offers quarterly updates on how the landscape is shifting.
Marketing attribution has become increasingly complex in today’s multi-channel world. This article explores two popular attribution methods: Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM). Drawing on insights from industry experts, it examines the strengths, limitations, and ideal use cases for each approach.
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement gives way to confusion, where expectations crash into execution, and where even the best sales can quietly slip into churn. Srikrishnan Ganesan, CEO of Rocketlane, believes onboarding is more than just a handoff—it’s the second sale. And how that second sale plays out often determines whether a customer sticks around or starts shopping for alternatives.
Sitecore®, the global leader in digital experience management software, today announced the appointment of Eric Stine as Chief Executive Officer, effective immediately.
In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold.
I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at Katana Cloud Inventory.
What if negative customer experiences matter more than you think—impacting your bottom line far beyond any single complaint or glowing review? In the latest episode of the Delighted Customers podcast, we dive into why negative experiences carry…
When most people think of launching a new beverage brand, they picture sleek branding, influencer campaigns, and prime shelf space in upscale grocery chains. Dominic Minogue had a different idea. Instead of chasing the wellness aisle or flooding the market with flavored seltzers, he launched Dirty Water—the “dive bar hard seltzer”—in one of the most competitive markets in the world: New York City.
Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive.
