Author: Agile Brand Guide

The reality is that the modern go-to-market (GTM) motion is not a series of disconnected campaigns; it’s an intricate, interconnected product in its own right. The sprawling ecosystem of marketing, sales, and customer success technology isn’t just a collection of tools; it’s the chassis, engine, and onboard computer of…

Pega Infinity Studio infuses the design power, AI innovation, and visual simplicity of  Pega Blueprint AI into the development environment 

Pega Infinity 26 provides predictable agent outcomes with predictable cost  and no metered token charges 

New agent-powered workspace can take marketers from brief to live 1:1 campaign in minutes, without  sacrificing control 

FreakOut, Inc., a subsidiary of FreakOut Holdings, Inc. (TSE Standard: 6094) and a provider of advertising technology across Japan and North America, today announced the launch of HAWK, an AI agent that autonomously executes the day-to-day operational workflow of social media advertising.

Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

Yesterday delivered a cluster of announcements that, read together, reveal a structural shift in how AI is being distributed, governed, and monetized. Chief Marketing Officers (CMOs) need to understand the implications before their next budget cycle. The headline story is Apple’s WWDC preview: Siri is being rebuilt on Google…

Today, we’re going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team’s workflow, and how that…

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…