Author: Agile Brand Guide

According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100% of the data needed across environments (Cloudera, 2026). This article examines the critical components of data readiness, identifies common roadblocks, and outlines strategies…

The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging simultaneously, and CMOs need to …

Company introduces a bold vision for CRM as a system of action, helping revenue teams focus, decide, and act with confidence and clarity

Uniform, a leader in digital experience management, announced the appointment of Gary Roberts as Board Director and Jason Crea as VP of Growth, strengthening the company’s leadership as it executes on ambitious global growth plans.

8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation

New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control

As AI Agents autonomously resolve more customer issues and deliver measurable business outcomes, Sprinklr’s new autonomous evaluation capability provides transparent, test‑backed, explainable validation — helping teams understand, trust, and continuously improve agent performance.

Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the ninth consecutive year*.

For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial…

Built on More than a Decade of Expertise with Global Enterprises, Opal’s AI Co-Pilot Enables Brand Alignment at Scale.