#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank

Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how National Australia Bank has built what they call a “Customer Brain” — a centralized, intelligent decisioning layer that unifies engagement across service, sales, and relationship-building at scale.

To help me explore this, I’d like to welcome Christian Nelissen, Chief Data and Analytics Officer at NAB.

Bread Financial Study Finds 7 in 10 of People Believe AI Will Play a Big Role in Financial Services in the Next 10 Years 

A new study from Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions reveals that over half of respondents (52%) report actively using artificial intelligence (AI) financial tools, such as chatbots for customer service and robo-advisors for investing, and seven in 10 think the tech will play a large role in managing their money within the next decade. Yet, consumers still view AI as an assistant tool in their financial planning, not a replacement for human expertise. In fact, a majority (65%) desire human intervention when it comes to managing their money.

New Book Launch: The Agile Brand Guide®: E-Commerce Offers Practical Strategies from Leading Industry Experts

The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström®, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.

The Agile Brand Guide
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