Author: Agile Brand Guide

Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives, the day’s announcements reveal three distinct and important signals for Chief Marketing Officers (CMOs) and marketing organizations.

The old performance marketing playbook is officially obsolete. For years, we operated with a comforting, if sometimes misleading, level of precision. We chased deterministic attribution, optimized for daily fluctuations in ROAS, and built complex models on a foundation of user-level data that felt permanent.

These enhancements combine fulfillment and compliance expertise to simplify B2B fulfillment and channel expansion for modern brands

As the rise of AI-generated cloned websites triggers an online trust crisis, 88% of consumers demand businesses do more to prove their authenticity on the web or risk permanent abandonment.

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)

Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline narrative and the operational reality are not the same thing. Nearly every vendor is now using the term “agentic AI,” but the announcements break…

Today, we’re going to talk about the evolution of on-site search. For years, it’s been a functional, yet often frustrating, utility for customers. But with advancements in AI, it’s transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a more intelligent…

Go-To-Market and Revenue Operations Veteran to Lead Global Sales and Customer Success Organizations into the Next Phase of Growth

Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales

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