Author: Agile Brand Guide

This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates waste, obscures truth, and puts a ceiling on growth. And now, the advent of sophisticated AI is not merely offering a new tool…

Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.

This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the one most likely to be doing real damage in a brand that has done everything else right. It isn’t about whether the data exists — that’s Attribute Completeness, a…

Ninth Annual Event sees record growth in attendance, exhibitors, speakers and programming

Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to shop.

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum, provides timely insights into the evolving landscape of AI brand perception, offering a data-driven foundation for strategic enterprise decisions.

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.

New YouGov BrandIndex data finds ChatGPT is the most preferred AI tool among U.S. generative AI users, while Gemini posts the biggest increase in Preference

Eikona’s Nir Weingarten on reinforcement learning, Thryv’s Patricia Rollins on small business AI, Adobe’s Rachel Thornton on agents as customers, Taelor’s Anya Cheng, and Klaviyo Composer.

An analysis of nearly 300,000 delegated tasks in Slack identifies counterintuitive findings about task management in the workplace