Zara tops YouGov’s 2026 U.S. Most Recommended Brands ranking as Vrbo posts biggest gain
Lush and Savage X Fenty round out the top three overall as new YouGov research reveals how Americans share positive and negative brand experiences
MoEngage Launches North Agentic Marketing Tour, Bringing Marketers Face-to-Face With Brands Deploying AI Agents in Production
Invite-only tour stops in Toronto, San Francisco, Los Angeles, Atlanta, and New York will feature marketing leaders from Loblaw Digital, Bell, Turo, Estée Lauder, Morgan Stanley, and Patagonia
Accelevents CEO Jonathan Kazarian on the data-rich aspect of events
We’re going to explore how enterprise brands are moving beyond simply managing logistics to integrating event platforms into their core Martech stack, proving ROI, and building year-round community from what used to be a single moment in time. To help me discuss this topic, I’d like to welcome, Jonathan…
Uncovering the Pre-Employment Blind Spot: The Imperative for End-to-End Identity Assurance
In the Hyper State of HR Identity Fraud Detection Repor\, 98% of US HR executives surveyed have encountered candidate fraud firsthand, and a concerning 96% remain confident their organizations would detect it.
Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey
The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.
New XR Data Uncovers Insights Into Where Ads Are Filmed & What States Are Gaining Ground
California remains the dominant producer of advertisements as production expands beyond the coasts.
dig turns social intelligence into custom enterprise apps with Lovable
The collaboration enables dig to build bespoke applications on top of its video-first social intelligence platform based on customers’ specific data and workflows
Harris Poll Survey: 70% of Gen Z Healthcare Workers Look to Leave as U.S. Projects Critical Healthcare Workforce Shortage
Survey reveals expectations of younger employees; declining interest in AI among employers
Yesterday’s MarTech, AI & CX News | September 16, 2026
Sept 15, 2026 martech news: Profound raised $180M at $1.8B, Bazaarvoice found 65% of AI shoppers click known brands, and Sinch saw AI holiday trust slip.
TrustRadius’ Katie Allison on how B2B buying decisions get made today: AI use keeps rising, but trust in it has stalled
Katie Allison, Senior Manager of Research and Insights at TrustRadius, on why 63% of B2B buyers use AI but trust in its answers has stopped rising.
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