Author: Agile Brand Guide

Martech news for October 9, 2026: ZoomInfo and Nectar ship MCP connectors, Hightouch acquires Strata, and sites deny 13.47% of AI bot requests in Q3 2026.

We’ve poured billions into Retail Media Networks (RMN), shifting budgets from other channels in pursuit of a clearer line of sight to the sale. Simultaneously, we’re seeing a renaissance in physical retail, a reinvestment in the store as an experience hub. Yet, for all this investment and focus, a…

Martech news for October 8, 2026: Channel V Media finds 7.7% of U.S. adults use agentic AI. Newegg adds Gemini checkout and MessageGears ships an MCP.

Animations generated in Anthropic’s Claude Motion can open directly in Adobe’s Firefly Video Editor for timeline editing, extending Adobe’s effort to make its tools reachable from the AI assistants where work increasingly starts.

According to Pranav Dalal, CEO of Office Beacon, a company that has been at the forefront of building distributed teams for a quarter-century, this isn’t a temporary trend. It’s the new strategic foundation for high-performance marketing.

Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.

Expanded pre-send and marketing intelligence capabilities help enterprise marketers identify and act on blind spots before they cost revenue

Jamie Garverick, Chief Revenue Officer at Typeface, says 90% of marketing leaders believe their teams are ready for AI’s impact on brand discovery — and that the confidence itself is the problem.

Martech news for October 7, 2026: Gartner finds 34% of U.S. shoppers willing to use AI for gifts, Optimove reports 72%. Plus Shopware, Olyzon and fraud0.

Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation and content, but as the definitive AI platform for marketing. This wasn’t just about launching a new campaign; it was about changing the company’s center of gravity.