Author: Agile Brand Guide

I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who spends his days dissecting this very challenge. His insights cut through the hype, offering a clear-eyed view of what it truly takes to move beyond the pilot phase and build something that lasts.

App stores are crowded. See how Jest uses RCS messaging to get people into apps and games instantly, with sign-up and retention by text.

John Rockhold, VP of Market Engagement at Spotlight, on influence orchestration and why AI answers lean on analysts and peer reviews over vendor content.

Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in B2B — relevance — and names the two numbers CMOs should compute first.

The Tubular Q3 2026 Social Video Benchmarks Report, based on global data from Tubular Labs and Chartbeat, Inc. for the first half of 2026 (1H26), provides benchmarks and actionable insights for senior marketing and CX leaders to optimize social video strategies and demonstrate measurable returns.

Loops is scaling its AI platform for brands and retailers, bringing search, product discovery, shopping assistance, customer operations, product enrichment and virtual try-on into one system.

Treasure AI co-founder and CEO Kaz Ohta on governing autonomous AI agents: start at zero permission, audit every action, and build on governed customer data.

he recent consolidation of over twenty websites into a single global platform by Federated Hermes, following a significant rebranding, offers a masterclass in navigating this complexity. In a conversation with Melissa Ryan, their Senior Digital Marketing Manager, she peeled back the curtain on the realities of such an undertaking…

Most conversations about AI transformation start with models and use cases. Fewer start with the hardware and systems underneath them. That is a mistake, because the infrastructure layer is where ambitious AI plans either hold up under real workloads or quietly fall apart.

Martech news for October 9, 2026: ZoomInfo and Nectar ship MCP connectors, Hightouch acquires Strata, and sites deny 13.47% of AI bot requests in Q3 2026.