Author: Agile Brand Guide

The world of retail media networks (RMNs) has followed this path, rocketing from a niche channel to a foundational pillar of many marketing budgets. Yet, for all its growth, a significant piece of the puzzle remains stubbornly in the “experimental” phase for many: in-store media. While the majority of…

Your Google Ads are personalized; your landing page isn’t. See how Fibr AI builds a page variant for every keyword — no new URLs, no developers.

Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.

Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.

Brings Promotions and Loyalty to the World’s Leading AI Assistants. Helping brands connect shoppers with promotions, offers, rebates and loyalty experiences through AI-powered discovery.

Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts.

Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we’ve been aiming at the wrong artifact. We keep trying to fix the media plan. He argues the plan is just the receipt for a decision leadership hasn’t actually made — a decision about how many things a campaign…

Infillion buys Foursquare’s 16B check-ins, Taboola bids for finance ad network Dianomi, Fingerprint maps AI crawlers. Martech and AI news, Sept 18, 2026.

Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming a potential point of friction into a strategic advantage. By digging into their approach, we can uncover a practical playbook for building a…

A major evolution of the world’s most trusted time tracker gives agencies, consultancies, and professional services teams the intelligence layer that time tracking alone never provided, catching margin risk, capacity strain, and delivery problems while there is still time to act.