Twilio Takes U.S. Branded Calling to General Availability, Targeting the Outbound Answer-Rate Problem
Twilio announced on August 5, 2026 that Branded Calling is now generally available in the United States, giving businesses a way to display a verified company name, logo, and — where supported — a reason for calling directly on a recipient’s mobile device before they decide whether to pick…
HG Insights Launches Industry’s First GEO-powered Software Review Platform for B2B Technology Vendors
New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimization services help vendors see and shape what AI tells buyers about their products
Radial Enhances Returns Management with Strategic Two Boxes Partnership
Radial, Inc., a leading 3PL set to become Paxon later this year, today announced its partnership with Two Boxes to help brands transform returns from a costly operational burden into a competitive advantage through faster, more intelligent returns processing.
Yesterday’s Marketing Technology & AI News | August 5, 2026
IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.
Thryv’s Patricia Rollins on what enterprise leaders can learn from small business
Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.
Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking
A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%) and cash bonuses or promotional offers (39%) were the top incentives for switching checking accounts.
isolved Debuts The Guardian, Company’s First AI Agent Designed to Deliver Payroll Outcomes
Coming 8/7, The Guardian marks the first of several agents isolved is building to deliver HR outcomes
Avaya Aura® 10.3 Gives Enterprises a Secure, Long-Term Path to Modernize
New release strengthens security, updates core infrastructure and gives Avaya Aura customers support and planning certainty
Yesterday’s Marketing Technology & AI News | August 3, 2026
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it is already here, operating in production, and beginning to expose the gaps between what marketing organizations thought they were building and what they actually…
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak with Rick Rosenfield, the co-founder of California Pizza Kitchen. His story, which began with two trial lawyers deciding to get into the restaurant business, offers a masterclass in a principle we often forget: you…
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