Author: Agile Brand Guide

Adobe CMO Enterprise Rachel Thornton on treating AI agents as an audience: LLM brand visibility, agent-readable content, and closing the AI skilling gap.

The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst increasing competitive intensity and shifting buyer behaviors.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.

ADA, The Data and AI Experience Company, today announced it has completed acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA’s reach…

Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before Black Friday.

The prevailing wisdom was that more choice was inherently better. But we’re starting to see the cracks in that foundation. For high-consideration purchases—the ones that are expensive, complicated, or simply hard to return—this endless choice has morphed from a benefit into a burden, creating a new kind of friction:…

Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.

Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight.