Author: Agile Brand Guide

New Agentic Checkout eliminates a key point of friction in AI-powered shopping, helping retailers keep shoppers engaged and reducing distractions on the path to purchase

MarketingOps 3.0: Building the Hybrid Operating Model for Growth in a Machine-Mediated Market introduces a framework for coordinating marketing, sales, service, and product as a single Commercial System run by humans and AI agents

The B2B buying journey has always been a complex, multi-touch affair, but the last few years have introduced a new gatekeeper that is fundamentally altering the landscape.

Braze Co-Founder & CTO Jon Hyman on Decisioning Studio Go, Agentic Standards and Operator Connect, and why Braze keeps a human on the campaign launch button.

27 holiday shopping statistics for 2026 on Cyber Week sales, AI shopping agents, spending, and shopper timing — from the 2025 season, fully sourced.

The most important visitor to your website may no longer be a prospective customer, but an AI agent acting on their behalf. This changes everything.

The technology companies getting real return from mail treat it as a precision tool, not a mass channel. They reserve it for target accounts, tie it to specific sales motions, and measure it with the same rigor they’d apply to any other line item.

Martech news Oct. 2, 2026: Constructor reports 900% growth in AI agent customers, Revin expands to 10 more Allstar brands, Nextview joins Claude network.

In our collective rush toward the digital horizon, many of us have overlooked a fundamental truth: the most powerful channel for product discovery isn’t a social feed or a search engine. It’s the brick and mortar retail store.

Radial, Staci Americas and Base Logistics today unite under the Paxon brand, creating a stronger and more connected platform for customers across North America and beyond.