Author: Agile Brand Guide

Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation and content, but as the definitive AI platform for marketing. This wasn’t just about launching a new campaign; it was about changing the company’s center of gravity.

Real-time AI decisioning without the LLM bill: watch Tealium call Jev, an AI decision model, to pick the next best action after a cart abandonment.

Pega CFO and COO Ken Stillwell on financial discipline for enterprise AI: where spend is wasted, proxy measures for ROI, and when to shut a project down.

For most of this year the question in marketing leadership meetings has been some version of “how do we show up when a customer asks an assistant what to buy

Velou’s AI-powered catalog enrichment, retail taxonomy and product graph to run beneath Algolia’s search, recommendations, personalization and Agent Studio for Algolia’s 18,000 customers, helping shoppers and AI agents find the right product

Walmart Marketplace sellers can access discounted shipping labels from trusted carriers and access seller protections—all within the ShipStation workflow. AUSTIN, Texas, Oct. 6, 2026 — ShipStation, a leading intelligent shipping and logistics platform for small and mid-sized businesses, announced the launch of Ship with Walmart, a new shipping solution…

Stensul Advances Personalization at Scale for Enterprise Email Campaigns

Martech news for October 6, 2026: Amex finds 15% of U.S. consumers trust AI agents with high-value buys; Emplifi, Stensul and Typeform ship agent tools.

Tom Kaneshige, Chief Content Officer at the CMO Council, on the Apex Martech Matrix: why overbuilt martech stacks underperform and alignment beats features.

Creator of RSS, RDF, and Schema.org brings decades of work making data usable by machines to Lovelace’s growth in mission-critical AI