Author: Agile Brand Guide

The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four quarters. It’s a year-round campaign fought in the quiet moments between games, in the off-season, and on the multitude of digital channels where fans live their lives. The core challenge, which should sound familiar…

Martech news July 23-24, 2026: Dstillery adds in-flight agentic optimization for live campaigns, PropellerAds ships an MCP connector, NiCE expands RingCentral.

Yesterday’s martech news, July 23, 2026: HubSpot opened Agent Hub in public beta and dentsu partnered with Adthena as UK ChatGPT ad CPCs swung up to 278%.

Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.

From Greg Kihlström’s Martech Futurist blog. Capability is arriving on a purchase order. The capacity to decide what an agent may do, verify what it did, and answer for the result arrives through hiring, training, and organizational design, and it arrives much more slowly. The last three editions worked…

CVEF with Frontier Defense continuously and autonomously eliminates all exploitable traditional and novel vulnerabilities, delivering Vulnerability Elimination at the speed of AI with AI.

Every conversation this week circles the same uncomfortable finding: the constraint on marketing performance is no longer capability. It is the distance between what an organization knows and what it can actually act on. Stephanie Trunzo, Chief Executive Officer at MERGE, argues that artificial intelligence (AI) is not creating…

Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID

Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance

The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.