Author: Agile Brand Guide

Seel, a leader in agentic commerce operations, announces Seel Agencies, the industry’s first AI-powered agencies, built on its infrastructure already serving more than 35 million shoppers across thousands of merchants.

Conga Continues to Grow with New East Coast Hub, Accelerated Innovation and Elevated Customer Experience

The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in the background of every planning session. The vendor landscape, of course, has responded in kind, with every platform suddenly rebranded as a revolutionary,…

The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete transactions on brand-owned channels, but AI is already controlling discovery and evaluation before the customer ever…

Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that drive efficiency…

While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a survey of over 2,000 B2B marketing leaders across seven global markets, indicate that current AI adoption often leads to fragmented efforts, increased manual…

Yesterday produced a small set of marketing technology announcements, and they describe one subject from four angles: who controls the layer where AI systems decide what a brand’s customers see. Particular Audience, WSI, 5W, and Vmake Labs each addressed a different surface where that control is moving away from…

Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.

The pace of change, driven by everything from geopolitical tremors to the relentless advance of artificial intelligence (AI), has rendered such static planning obsolete, if not outright dangerous. Today, strategy isn’t a destination you map out once a year; it’s a continuous process of navigation through a fog that…

CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and…