IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less…
Yesterday’s MarTech News: February 28, 2026
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a superior experience? It feels like a zero-sum game, forcing a choice…
#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the…
Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.
Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency…
Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO
Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability
