an artist s illustration of artificial intelligence ai this image is a positive imagining of humanities future with ai enabled fusion as the primary energy source it was created by art

IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders

Feb 28, 2026

While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less…

Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: February 28, 2026

Feb 28, 2026

The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.

Expert Mode from The Agile Brand Guide®

Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience

Feb 28, 2026

Do you invest in the bottom-line appeal of price, or the long-term value of a superior experience? It feels like a zero-sum game, forcing a choice…

#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators

#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators

Feb 27, 2026

Today, we’re going to talk about the seismic shift in the media landscape, driven by the explosive growth of the creator economy. We’ll explore how the…

Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds

Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds

Feb 26, 2026

New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.

Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026

Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026

Feb 26, 2026

According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this environment requires more than isolated efficiency…

Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent

Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent

Feb 26, 2026

Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO

Truthset logo

Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls

Feb 26, 2026

The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.