Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance is a familiar, and often fraught, balancing act. On one hand,…
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with…
Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this very problem, it’s a paradox that the challenge of lead quality…
Optimizely Unveils New Research on AI-Powered Content Ecosystems
New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc, the privacy management platform for navigating global compliance and AI risk, announced the general availability of Arc, an evolution of the TrustArc platform designed to redefine how…
Nielsen and Roku Expand Strategic Measurement Partnership
Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2 streaming app in ad-supported TV time
HCLSoftware to Acquire AI Data Analyst Agents Startup Wobby
Acquisition of the early–stage startup to accelerate our clients’ value realization from GenAI by adding AI data analyst capabilities
#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight…
