Exploring the MarTech & CX Landscape
Experimentation drives employee engagement by creating a culture of curiosity, empowerment, and continuous learning. When employees are given the opportunity to experiment and contribute their ideas, they feel valued and motivated. They are more likely to be engaged in their work and committed to the success of the organization.
One key aspect of good data is investing in first-party data. First-party data refers to customer information collected directly from your own website, app, or other owned channels. It includes data such as customer demographics, behaviors, preferences, and purchase history. Investing in first-party data allows advertisers to have a deeper understanding of their customers and enables them to create more targeted and personalized advertising campaigns.
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account, you can set yourself up for success.
Eagle Eye, a leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has launched EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
The job market has always been challenging, but recent events, such as the COVID-19 pandemic, have made it even more difficult for businesses to find the right candidates.
iSeatz, a provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, recently released its latest survey report, 2024 Loyalty Trends: The Role of Travel Loyalty Programs in the New Value Economy, examining the changing dynamics of loyalty programs, consumer priorities, and the alignment between member expectations and brand offerings.
Retail spaces must meet customer needs and provide a positive customer experience in order to thrive in the digital age. With the continuing increase in online shopping, physical retailers must find ways to differentiate themselves and attract customers. This is where artificial intelligence (AI) and advanced analytics come into play.
Medallia, Inc., a leader in customer and employee experience, today announced at its Experience ‘24 conference four ground-breaking artificial intelligence (AI) innovations that focus on how organizations can personalize customer and employee experiences.
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.
It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the final goal, teams can ensure that everyone is on the same page and working towards the same objective.
