Author: Agile Brand Guide

Kevin Yang of Front on the coordination tax, Dataiku CMO Mark Abramowitz on proof over vision, Contentful’s Taylor Wagner on AEO, NiCE CTO Kevin Lee on scaling AI pilots, and Big Spaceship CEO Taryn Crouthers on human judgment.

The promise of hyper-personalized campaigns at scale, predictive analytics that feel clairvoyant, and content generation on an unprecedented level is too great to ignore. Yet, in this gold rush for technological advantage, a quiet, nagging question persists: in our pursuit of the perfectly optimized, algorithmically-driven machine, what essential human…

Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.

Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.

A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just 25% consistently measure AI’s impact with clear Key Performance Indicators (KPIs). This imbalance between adoption speed and strategic oversight necessitates a focused approach…

Compliance AI assistant that combines the results of internal controls and helps in decision-making and developing customer intel

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

553,918 New Businesses Formed in July, Bringing 2026 Total to 4.12 Million

AI startup establishes advisory board made up of leading experts in technology, defense and global business to provide counsel on opportunities across financial services, national security, and other mission-critical markets

New report reveals enterprises are rapidly embracing AI agents while governance, training and measurement struggle to keep pace