Author: Agile Brand Guide

Klaviyo introduces specialized personalization models, SQL inside the Klaviyo Data Platform, and expands its autonomous agents, with voice coming as a new channel

Co-founded by former executives of Criteo and Innovorder, the company maps the journeys of 117 million consumers for Carrefour, French state railway SNCF, utility Engie and employee-benefits group Edenred. At OUIGO, SNCF’s low-cost rail brand, the first campaign driven by its predictions was enough to cover the cost of…

92% of U.S. organizations expect AI budgets to increase as data, integration, and governance demands put new pressure on IT teams

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, reported on September 8, 2026 that its first agentic campaign in EMEA, run with the programmatic trading desk Amnet France, cut …

Georgia-Pacific consumer experience leader Melissa Blunte on why more data creates precision, not understanding — and how to make consumer insight a whole-company job.

Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization model somebody built on top of the CRM, whatever the agency is piloting this quarter. The number feels solid because it corresponds to…

Lightsage is building the Agent-Led Growth platform, helping software companies – spanning ecommerce, payments, consumer businesses and more – to understand and improve how AI agents discover, successfully use and eventually pay for their products. 

Veteran brand and retail marketing executive joins Fluent as Company expands its commerce capabilities with Fluent In-Store and deepens relationships with leading brands 

Every page on a business site should correspond to one question a buyer asks or one task a buyer needs to finish. Small sites usually fail that test in both directions. They have pages nobody looks for, such as a mission statement written to satisfy the founder, and they…

AI Mini Stores reported a $24,473.29 client average on Sept. 7, 2026 with no period or denominator. Globe Teleservices counted attendees. Martech news.