Author: Agile Brand Guide

AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.

According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual burden of $4.63 trillion, surpassing Japan’s predicted GDP for 2026.

Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego rarely feel like that from the inside,” Cure says. The behavior surfaces when a leader is already afraid or under threat, and fear is precisely the state in which self-awareness gets harder to reach.…

Yesterday’s announcements from Similarweb, Omneky, Synchrony, Uniphore, Acoustic, and Higgsfield put a price, a buying interface, or a measurement instrument on the conversational AI surface. Similarweb (NYSE: SMWB) reported on August 17, 2026 that 26% of ChatGPT responses already carry a sponsored ad in the ChatGPT Free and Go…

Every marketer wants to tailor their experience to match what customers want, but personalization can often be more about what marketers want to show than what customers want to see. What if you could replace outdated A/B testing and adapt your content based on user behavior using reinforcement learning?

Jenna Kennedy of Office of Experience and William Webster of Guy Gunter Home on running trade and consumer commerce on a single Shopify Plus storefront.

The two companies are pitching a closed loop between emotion analytics and agentic video editing — and, in the process, attempting to define a new martech category.

Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades

Digital Twins and custom Small Language Models enable brands to know every customer better, simulate outcomes before spending and predict what’s next

Yesterday’s announcements tell a story that vendor marketing rarely admits: the gap between signing an AI contract and realizing its value is measured in months to years, not weeks. Three distinct patterns emerged from August 16’s announcements that CMOs need to internalize before their next budget conversation.