Author: Greg Kihlström

It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.

The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into…

There are likely many ways that artificial intelligence can benefit your organization, and you likely don’t have time to wait in order to reap the potential…

Marketers have a unique relationship to the data within an enterprise, thus data science is increasingly a topic of conversation among their teams.

As marketers, we’re constantly seeking insights into the behaviors of our customers to help us drive marketing strategies. This includes analyzing the effectiveness of our marketing…

What happens when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and…

This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement…

Let’s look at five ways that creating a culture aligns with your mission statement, making customer service and brand care part of employees’ duties, allowing them…