MarTech: The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
The Importance of Tying your Marketing Analytics Back to Your Business KPIs
What happens when you discover that your marketing analytics are not a match for your company’s goals? Understanding your Key Performance
Indicators (KPIs) and how they tie to your business objectives is critical.
The Importance of Customer Journey Orchestration (CJO) for Marketing Success
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain loyal to your brand.
Forbes: Upping Your Generative AI Game
In this article, I’m going to talk about the factors to consider when
adopting generative AI so that you and your teams can go beyond simply
jumping on the bandwagon and instead become power users.
CMSWire: AI in Business: Friend or Foe? Choose Wisely
It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.
How a Single Marketing Channel Fits into a Multi-Channel Marketing Mix
The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into a larger multi-channel marketing mix, and why is it important?
Fast Company: Successfully incorporating AI into your digital transformation initiative
There are likely many ways that artificial intelligence can benefit your
organization, and you likely don’t have time to wait in order to reap the
potential benefits.
Forbes: 3 Things Marketing Teams Need To Know About Data Science
Marketers have a unique relationship to the data within an enterprise, thus
data science is increasingly a topic of conversation among their teams.
Why Relying on a Single Marketing Channel for Measurement Doesn’t Tell the Whole Story
As marketers, we’re constantly seeking insights into the behaviors of our
customers to help us drive marketing strategies. This includes analyzing
the effectiveness of our marketing channels to determine where to allocate
our resources. However, relying on a single marketing channel for
measurement can present significant challenges in understanding the full
picture of a customer’s multi-channel journey.
Forbes: Where To Prioritize AI In Digital Transformation
What happens when a disruptive technology is introduced midway through the
process of transformation? Unless you’ve got access to a time machine to
travel back and forth, you and your team are likely grappling with how to
incorporate artificial intelligence like generative AI into your plans.