Forbes: Marketing Operations in the Age of AI

This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that
benefit both customers and the business itself.

Why Relying on a Single Marketing Channel for Measurement Doesn’t Tell the Whole Story

As marketers, we’re constantly seeking insights into the behaviors of our
customers to help us drive marketing strategies. This includes analyzing
the effectiveness of our marketing channels to determine where to allocate
our resources. However, relying on a single marketing channel for
measurement can present significant challenges in understanding the full
picture of a customer’s multi-channel journey.