Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a…
AI is a forcing function for organizational redesign. Martech Futurist – April 12, 2026
The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.
Start designing for the agent journey. Martech Futurist | April 11, 2026
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents to…
28% of AI use cases are meeting ROI expectations. Has yours even launched? | MarTech Futurist – April 8, 2026
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is widening,…
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
CustomerThink: Where is the Customer in Agentic Commerce?
This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad…
AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…
