Agile Marketing
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile...
The Agile Brand Revisited
With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and...
Shop Stream Heal
Foreword by Dave O'Flanagan, CEO at Sitecore
The reality is striking: while we can stream movies on demand and order anything to our doorstep with a click, healthcare interactions often feel needlessly complex. Through my work leading digital transformation at major healthcare systems, I’ve seen firsthand...
Marketing Measurement and Analytics 
The Agile Brand Guide®: Digital Asset Management
The Marketer’s Guide to Digital Asset Management. In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. This is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s...
Priority is Prediction
Foreword by Simonetta Turek, Chief Product Officer at Medallia
The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including...
The Agile Brand Guide®: Digital Experience Platforms
Foreword by Rupali Jain, Chief Product Officer at Optimizely
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website...
The Agile Brand Guide®: Customer Data Platforms
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The Agile Brand Guide® series is created to help marketers...