Shop Stream Heal
Foreword by Dave O'Flanagan, CEO at Sitecore
The reality is striking: while we can stream movies on demand and order anything to our doorstep with a click, healthcare interactions often feel needlessly complex. Through my work leading digital transformation at major healthcare systems, I’ve seen firsthand...
The Agile Brand Guide®: Digital Asset Management
The Marketer’s Guide to Digital Asset Management. In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. This is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s...
The Agile Brand Guide®: Digital Experience Platforms
Foreword by Rupali Jain, Chief Product Officer at Optimizely
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website...
The Composable Roadmap
In the ever-evolving landscape of digital transformation, The Composable Roadmap by Chad Solomonson and Greg Kihlström emerges as a beacon for organizations striving to navigate the complexities of modern technology architectures. This isn’t just a book; it’s a manifesto for change, a blueprint for building a future where flexibility and agility are...
The Agile Brand Guide®: Customer Data Platforms
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The Agile Brand Guide® series is created to help marketers...
Meaningful Measurement of the Customer Experience, 2nd Edition
Foreword by Greg Melia, CEO of CXPA
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more...
The Agile Brand Guide®: Customer Journey Orchestration
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and...
The Agile Brand Guide®: Generative AI
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly...