Agile Marketing
- Implementing Scrum in a Marketing Environment
Author:
Greg Kihlström
Category:
MarTech
Language:
English
More Details
Description:
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing
Author / Editor information
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