Exploring the MarTech & CX Landscape
One key aspect of agile accessibility is prioritizing user journeys. This means focusing on the paths that users take when interacting with a digital experience and prioritizing the accessibility work that will have the most impact on the business.
Agile accessibility prioritizes user flows by shifting focus to key processes and actions that users take within a digital experience.
Agile accessibility is game-changing. In today’s digital age, accessibility is no longer just a nice-to-have feature, but a necessity. It is not only a matter of legal compliance but also a way for brands to demonstrate their commitment to diversity, equity, and inclusion (DEI).
Agile accessibility refers to the application of agile principles and approaches to ensure digital accessibility. Corb O’Connor explains that accessibility is often associated with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).
