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Agile Accessibility is a game-changer

This article was based on the interview with Corbb O’Connor of Level Access by Greg Kihlström for The Agile Brand with Greg Kihlström podcast.  Listen to the original episode here:

Agile accessibility is game-changing. In today’s digital age, accessibility is no longer just a nice-to-have feature, but a necessity. It is not only a matter of legal compliance but also a way for brands to demonstrate their commitment to diversity, equity, and inclusion (DEI). However, many organizations struggle to navigate the complex landscape of accessibility regulations and laws. This is where agile accessibility comes into play.

Agile accessibility refers to the integration of accessibility principles and practices into the development process using agile principles. Agile methodologies, such as Agile and Scrum, emphasize iterative and incremental development, collaboration, and flexibility. By incorporating accessibility from the start and throughout the development process, organizations can create more inclusive and accessible digital experiences.

One of the main challenges organizations face when it comes to accessibility is the overwhelming number of regulations and laws. Different countries and regions have their own accessibility requirements, such as the Americans with Disabilities Act (ADA) in the United States, Section 508 of the Rehabilitation Act, and various regulations in the European Union and Canada. These regulations can be confusing and complex, making it difficult for organizations to ensure compliance. Agile accessibility simplifies this process by focusing on a common set of guidelines, such as the Web Content Accessibility Guidelines (WCAG). While WCAG is not perfect, it provides a standardized framework that aligns with many accessibility regulations.

Another challenge organizations face is the tendency to take a superficial approach to accessibility. Some organizations may simply put up a statement on their website proclaiming their commitment to accessibility without having a comprehensive plan in place. This lack of planning can lead to gaps in accessibility when customers with disabilities encounter barriers in using certain features or services. Agile accessibility encourages organizations to go beyond superficial statements and develop a holistic approach to accessibility. It requires organizations to consider the needs of people with disabilities at every stage of development and not rely on quick fixes or one-size-fits-all solutions. This approach ensures that accessibility is integrated into the core operations of the organization and not treated as an afterthought.

Training and education are crucial components of agile accessibility. It is not enough for developers and designers to be aware of accessibility principles. Every member of the organization should receive training on accessibility to develop a deep understanding of the challenges faced by people with disabilities and the practical tools to address them. This empathetic understanding can lead to more inclusive design choices and better user experiences for all.

Lastly, agile accessibility challenges the traditional approach of conducting periodic accessibility audits. While audits have their place, they often result in a long list of issues that may or may not be addressed in a timely manner. Agile accessibility encourages organizations to adopt a more proactive and iterative approach. It involves continuous monitoring and improvement of accessibility throughout the development process. By integrating accessibility testing and feedback loops into the development cycle, organizations can make meaningful progress and create real impact for people with disabilities.

In conclusion, agile accessibility is game-changing. It provides a framework for organizations to integrate accessibility into their development processes, ensuring that digital experiences are inclusive and equitable. By embracing agile methodologies and training every member of the organization, brands can go beyond legal compliance and create digital experiences that meet the needs and expectations of all users. Agile accessibility is not just a checkbox; it is a mindset that fosters innovation, collaboration, and a commitment to creating a more accessible and inclusive digital world.

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström

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