The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make…
Expert Mode: AI-Powered Customer Experience Transformation
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around AI can be overwhelming, its practical applications are already reshaping how…
Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. We’re moving beyond simply automating tasks and entering a new era…
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders. The rapid advancement of AI adoption has…
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather how we can do so without inadvertently dissolving our brand identity…
Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences. The ability to adapt quickly, experiment,…
Expert Mode: From Sidecar to Core Capability: AI in the D2C Enterprise
For years, the promise of one-to-one personalization at scale has been the holy grail of digital marketing. We, as leaders, have sat through countless presentations and…
Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to…
