Attentive: The Imperative of Intentional Personalization: Meeting 2026 Shopper Expectations
Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a…
MarTech: Stop buying AI and start buying capabilities
This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference keynotes. After enough of them, the…
How AI is Rewiring the Consumer Decision Cycle Through Cognitive Offloading
Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence.
Expert Mode: Resisting the Siren Song of AI Speed for Enduring Customer Trust with Gina Bhawalkar, Forrester
Generative AI has unlocked a torrent of potential for content creation, personalization, and process automation. The temptation is to unleash this power, to accelerate every workflow,…
From Information to Insight: The AI-Fueled Value Migration Marketers Must Master
Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized…
156 AI & Technology Statistics Marketers Should Know in 2026
156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced.
Expert Mode: What Your Competitors Can’t Buy: Rachel Orston on the Human Edge in an Automated CX
If a rival can buy the exact same AI you just rolled out, what’s actually left to compete on? Rachel Orston has a blunt answer. “Anyone…
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent, autonomous system that can execute complex marketing tasks from end to…
