Latest AI Posts
#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
Today, we’re going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the…
#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements. While brands…
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the…