Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool. It’s about integrating this powerful technology with discernment. It’s about drawing…
CMSWire: 12,000 People Came to Vegas to Talk About Something Invisible
This article was written by Greg Kihlström for CMSWire. Nobody says “electric light” anymore, and as far back as 2017, Andrew Ng wrote that AI is…
Expert Mode from Ai4: Why “No” Became the Expensive Answer, with Shawn Surber from Island
Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI adoption, Shawn Surber argued that a blocked AI tool doesn’t buy…
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The C-suite, the board, even your own team are all looking for…
Attentive: The Imperative of Intentional Personalization: Meeting 2026 Shopper Expectations
Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a…
MarTech: Stop buying AI and start buying capabilities
This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference keynotes. After enough of them, the…
How AI is Rewiring the Consumer Decision Cycle Through Cognitive Offloading
Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence.
