The Agile Brand Guide to Generative AI

Latest AI Posts

Incrementality versus multi-touch attribution

May 20, 20242 min read

This article was based on the interview with Jaysen Gillespie of RTB House by Greg Kihlström, MarTech keynote speaker for…

How AI is transforming the role of the CMO

May 11, 20243 min read

This article was based on the interview with Amanda Cole of Bloomreach by Greg Kihlström, MarTech keynote speaker for The…

Incorporating AI into a successful digital transformation

May 8, 20243 min read

This article was based on the interview with Jonathan Boakes of Infinum by Greg Kihlström, AI Adoption keynote speaker for…

Personalization is key for customer loyalty programs

May 5, 20243 min read

Personalization is key for loyalty programs. In today’s competitive market, companies need to go beyond generic offers and discounts to…

Benefits of headless architecture for brands and their customers

May 5, 20243 min read

The benefits of headless architecture are numerous and significant. One of the key advantages is the ability to build a…