The Agile Brand Guide to Generative AI

Latest AI Posts

AI’s Paradox: Why Human Creativity, Not Just Efficiency, Builds Brand Loyalty

Jun 11, 20255 min read

The promise of AI is palpable: A brand manager clicks ‘Generate’ and an AI console delivers five hundred ad variants…

The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves

Jun 9, 20258 min read

You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react…

#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

Jun 8, 20253 min read

Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered…

CMSWire: Are You Ready for Agentic AI Shoppers as Customers?

Jun 8, 20252 min read

This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises to make our lives easier,…

#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega

Jun 5, 202522 min read

Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about…

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