Latest AI Posts
The importance of optimizing and personalizing customer touchpoints
When customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for…
Contextual personalization in physical retail
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their…
MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
This article was written by Greg Kihlström for MartechView. View the full article here. AI buzz continues, but 2024 shifts…
Data-driven experimentation drives growth
A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights…
MarTech: Laying the groundwork for AI in MOps: How to get started
This article was written by Greg Kihlström for MarTech. Read the full article here. As artificial intelligence technologies rapidly advance,…