Latest AI Posts
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data point available—and yet conversion rates…
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s…
#689: Building a culture of agility with Eugenie Lamprecht, Reka
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today…
AI’s Paradox: Why Human Creativity, Not Just Efficiency, Builds Brand Loyalty
The promise of AI is palpable: A brand manager clicks ‘Generate’ and an AI console delivers five hundred ad variants…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react…