NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights…
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving…
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to avoid compliance risks and brand damage.
The Employee Experience Nobody’s Measuring: What Happens When You Remove the Worst Parts of Someone’s Job
Only 32% of U.S. employees are actively engaged at work right now. That number has been falling for five years straight. Companies are spending more than…
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s…
IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less…
Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics…
