Why Your Marketing Budget is Bleeding: The Critical Step Most Brands Skip
In the boardroom, the debate often plays out like a zero-sum game: “Should we put the budget into PR or…
LinkedIn: The “New Collar” Era: Navigating Labor Market Shifts with Strategic Workforce Transformation
The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.
Mastering AI-Powered Discoverability: Strategic Imperatives for AEO/GEO in 2026
The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.
Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026
The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting…
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric…
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.
