Prioritizing clarity and depth in a B2B content strategy
In the ever-evolving landscape of B2B marketing, one of the most significant challenges content creators face is striking a balance between clarity and depth.
The significance of storytelling in the customer experience
There is great significance in storytelling and its relevance in transforming the culture of a company, particularly in the banking industry. Everence, as discussed in the podcast, is focused on three key strategies to enhance customer experience and employee engagement: increased relevance, youth to young adult focus, and operational excellence.
Harnessing technology for positive change
Harnessing technology for positive change is a topic that has become increasingly relevant in today’s society. With the rapid advancement of technology, there is a growing opportunity to use these tools for good, to address some of the world’s biggest problems in a more innovative and thoughtful way. In his latest book, “A New Age of Reason, Harnessing the Power of Tech for Good,” Larry Weber explores the parallels between the current age and the original age of reason, and how technology can be leveraged for positive change.
Authentic storytelling drives audience engagement
Authentic storytelling is about more than just sharing information; it involves creating a connection with the audience through relatable and honest narratives. Harris’s transition from traditional documentary filmmaking to brand storytelling exemplifies this shift. Her extensive experience in documentary film, particularly with reputable organizations like HBO and PBS, equipped her with the skills to capture real, unscripted stories. This background allows her to approach brand marketing with a journalistic lens, focusing on the genuine experiences of small business owners. The “Made in America” series is a testament to this approach, showcasing the diverse and compelling stories of entrepreneurs who contribute significantly to the economy.
The power of stories to influence the decision making process
Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the importance of using stories to make a compelling case for change in a business setting. They emphasize the need to move beyond just presenting numbers and data, and to instead use stories to paint a vivid picture of the potential outcomes of different choices.
Driving deeper conversations to drive greater customer loyalty
In the interview, Kristen Heisey, the CEO and president of Everence Federal Credit Union, discusses the importance of having deeper conversations with customers to drive loyalty. She emphasizes the need to go beyond just satisfying customers and instead focus on building relationships and understanding their needs on a deeper level.
A customer-centric approach to growth marketing
Customer-centric approach to growth marketing is essential for businesses looking to expand and thrive in today’s competitive marketplace. By focusing on the needs and preferences of their customers, companies can drive growth, increase customer loyalty, and ultimately improve their bottom line.
Enhancing print marketing with personalization
In today’s increasingly digital world, print marketing is making a comeback as a powerful tool for personalized communication. As digital environments become saturated with advertisements and messages, personalized print communications are gaining more attention for their ability to connect deeply with audiences. According to the Print Impact Report by RRD, over two-thirds of organizations are personalizing their print communications, highlighting a resurgence in personalized print marketing.
Consumer behavior and private labels for retailers
Private labels, also known as store brands, have traditionally been seen as lower quality alternatives to national brands. However, recent trends suggest that consumers are beginning to view private labels in a more positive light.
The critical role of partnerships in the B2B2C model
Deep partnerships are critical for success in the B2B2C model, as highlighted in a recent podcast featuring a healthcare industry expert. In this model, businesses sell their services to other businesses, who then provide those services to consumers.