Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The ability to generate, translate, and deploy content at a global scale…
BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement
In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented…
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
PR Isn’t Optional—Silence Bleeds Deals and Money
For too long, the industry has treated PR as a vanity metric—a way to “sound good” rather than a strategic tool to “do business.” This is…
CustomerThink: The Boring Truth: Why Financial Stress Is Making Reliability the Ultimate Marketing Feature
This article was written by Greg Kihlström for CustomerThink. If your customer stays with you in a downturn, is it because they love your brand? Or…
Expert Mode: The Architecture of Enduring Brand Loyalty
In the relentless pursuit of customer loyalty, we marketing leaders are often caught in a familiar cycle. We build intricate points-based programs, optimize our funnels for…
Why Your Marketing Budget is Bleeding: The Critical Step Most Brands Skip
In the boardroom, the debate often plays out like a zero-sum game: “Should we put the budget into PR or Marketing?” The CFO wants measurable ROI…
