How privacy by design builds trust with customers

Privacy by design builds trust by putting the user at the center of product development and prioritizing their data protection needs. This approach goes beyond simply stating privacy policies in a document and instead focuses on implementing features that give users control over their data and ensure its safety.

Streaming transforms brand engagement strategies

The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to streaming services as a vital component of their engagement strategies.

A brand origin story creates a powerful connection

The origin story of a brand can create a powerful connection with customers. This origin story is often overlooked by brands, but it is a crucial element in building a strong bond with customers. By sharing the story of how a product or service came to be, brands can create a more personal and emotional connection with their audience.

The significance of storytelling in the customer experience

There is great significance in storytelling and its relevance in transforming the culture of a company, particularly in the banking industry. Everence, as discussed in the podcast, is focused on three key strategies to enhance customer experience and employee engagement: increased relevance, youth to young adult focus, and operational excellence.

Harnessing technology for positive change

Harnessing technology for positive change is a topic that has become increasingly relevant in today’s society. With the rapid advancement of technology, there is a growing opportunity to use these tools for good, to address some of the world’s biggest problems in a more innovative and thoughtful way. In his latest book, “A New Age of Reason, Harnessing the Power of Tech for Good,” Larry Weber explores the parallels between the current age and the original age of reason, and how technology can be leveraged for positive change.

Authentic storytelling drives audience engagement

Authentic storytelling is about more than just sharing information; it involves creating a connection with the audience through relatable and honest narratives. Harris’s transition from traditional documentary filmmaking to brand storytelling exemplifies this shift. Her extensive experience in documentary film, particularly with reputable organizations like HBO and PBS, equipped her with the skills to capture real, unscripted stories. This background allows her to approach brand marketing with a journalistic lens, focusing on the genuine experiences of small business owners. The “Made in America” series is a testament to this approach, showcasing the diverse and compelling stories of entrepreneurs who contribute significantly to the economy.

The power of stories to influence the decision making process

Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the importance of using stories to make a compelling case for change in a business setting. They emphasize the need to move beyond just presenting numbers and data, and to instead use stories to paint a vivid picture of the potential outcomes of different choices.

Driving deeper conversations to drive greater customer loyalty

In the interview, Kristen Heisey, the CEO and president of Everence Federal Credit Union, discusses the importance of having deeper conversations with customers to drive loyalty. She emphasizes the need to go beyond just satisfying customers and instead focus on building relationships and understanding their needs on a deeper level.