CMSWire: CRMC Recap – What Customer Loyalty Has to Look Like Before AI Can Help It
This article was written by Greg Kihlström for CMSWire. CRMC 2026 surfaced three recurring failures in retail loyalty strategy — brands that listen superficially, friction that…
WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26,…
Expedia Group: Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience
A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical…
The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53%…
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this…
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials.…
How marketers can reach polyclass audiences
New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context, and many now operate with overlapping…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive cost center, a game of legal “whack-a-mole,” is now a strategic…
