#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent…
#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from Seinfeld, Sex and the City, or your own morning walk on…
Integrating Brand Identity into Agentic AI
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for brands aiming to maintain relevance and…
Emotional Resonance Drives Ad Success
In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of seconds, the ability to evoke emotion…
Enhancing brand awareness with out-of-home advertising
The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among the myriad of advertising channels available…
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured through quantifiable metrics such as points,…
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions. Traditionally dominated by formal channels and…
