How marketers can reach polyclass audiences
New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context, and many now operate with overlapping…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive cost center, a game of legal “whack-a-mole,” is now a strategic…
Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
EY: Reclaiming Relevance: Sales and Marketing in an AI World
The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The ability to generate, translate, and deploy content at a global scale…
BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement
In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented…
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
