Latest Customer Journey Orchestration Posts
Customer journey management is continuous improvement
Customer journey management is a critical aspect of customer experience strategy that involves understanding and optimizing the various touchpoints a…
The role of customer journey maps in driving empathy
Customer journey maps drive empathy by providing a holistic view of the customer experience from the customer’s perspective.
Leverage personalization strategies for growth of CLV
The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized…
The importance of focusing on existing customers for growth
The iGaming industry, which includes sports betting and online casinos, is a unique industry with high velocity of transactions and…
Governance is essential for continuous improvement
Governance is an essential aspect of continuous improvement in journey management. It provides a framework for accountability and ensures that…