CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space

CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space

This article was written by Greg Kihlström for CMSWire. The marketing technology industry names a shift after the part of it that has the best demos…

Cloud Outages: 73% of Americans Face Disruption Within 24 Hours – A Mandate for Enterprise CX and Marketing Resilience

HostingAdvice.com: Cloud Outages: 73% of Americans Face Disruption Within 24 Hours – A Mandate for Enterprise CX and Marketing Resilience

A recent study by HostingAdvice.com (2026) reveals that 73% of Americans expect significant disruption to their lives within 24 hours of a major cloud outage. For…

Bridging the Insight Gap: Converting Data Overload into Strategic Action

Intuit Mailchimp: Bridging the Insight Gap: Converting Data Overload into Strategic Action

While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial…

Expert Mode from The Agile Brand Guide®

Expert Mode: The Unseen Foundation of AI-Powered Marketing

In our rush to harness these new capabilities, we often overlook the very foundation upon which they are built: the data. And I’m not talking about…

Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026

Applause: Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026

While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the…

The Data Readiness Imperative: Unlocking AI Value in the Enterprise

Cloudera: The Data Readiness Imperative: Unlocking AI Value in the Enterprise

According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100%…

Beyond Infrastructure: Cloud-Led Innovation in the AI Era

NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era

Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights…

Expert Mode from The Agile Brand Guide®

Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust

We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we…


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.