Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a simple, elegant model for understanding how a nameless prospect becomes a…
Heimdal: AI Risk Management in 2026: Bridging the Enterprise Control Divide
The State of AI Risk Management in 2026, a report by Heimdal, based on a survey of 1,000 IT professionals across the United Kingdom and the…
Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in…
CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space
This article was written by Greg Kihlström for CMSWire. The marketing technology industry names a shift after the part of it that has the best demos…
HostingAdvice.com: Cloud Outages: 73% of Americans Face Disruption Within 24 Hours – A Mandate for Enterprise CX and Marketing Resilience
A recent study by HostingAdvice.com (2026) reveals that 73% of Americans expect significant disruption to their lives within 24 hours of a major cloud outage. For…
Intuit Mailchimp: Bridging the Insight Gap: Converting Data Overload into Strategic Action
While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial…
Expert Mode: The Unseen Foundation of AI-Powered Marketing
In our rush to harness these new capabilities, we often overlook the very foundation upon which they are built: the data. And I’m not talking about…
Applause: Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026
While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the…
