Latest Customer Journey Orchestration Posts

Personalizing the Customer Journey for Greater Engagement

Nov 17, 202337 min read

The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the original…

MarTech: The role of governance: Successful customer journey operations

Nov 10, 20232 min read

This article was written by Greg Kihlström for MarTech. Read the full article on MarTech The right governance structure is…

The Importance of Customer Journey Orchestration (CJO) for Marketing Success

Oct 28, 20233 min read

Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and…

Brands need to focus on cross-channel engagement and retention

Sep 9, 20233 min read

This article was based on the interview with April Mullen of Braze by Greg Kihlström for The Agile Brand with…

CustomerThink: The Importance of Customer Journey Operations

Aug 22, 20232 min read

This article was written by Greg Kihlström for CustomerThink. Read the full article here. Optimizing customer experience is table stakes…