MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder for brands to understand their customers.…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
MarTech: Driving growth through data: Optimizing the retention stage
This article was written by Greg Kihlström for MarTech. In this final article in the series, we’ll uncover how data can play an impactful role as…
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS…
Upgrading the Funnel for Nonlinear Journeys
With the continual onset of rapid technological advancements and shifting consumer behaviors, the traditional marketing funnel is facing an existential crisis. Originally conceptualized over a century…
Implementing customer journey management for brand success
Implementing journey management for success is crucial for organizations looking to drive customer satisfaction and achieve business success in today’s competitive marketplace.
Customer feedback drives positive impact
Customer feedback is a crucial component in driving positive impact for businesses. In the podcast transcript, the speaker highlights the importance of listening to customers and…
7 Smart Strategies to Secure the Customer Journey
Shopping online has become the norm, and most customers probably don’t even think too much about their data. Unfortunately, the same can also be said of…
