Latest Customer Journey Orchestration Posts
Remembering the customer in your CJO efforts
It might feel like it goes without saying, but make sure you are keeping the customer front and center in…
Customer journey success: data availability
When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…
MarTech: Continuous improvement and innovation: Successful customer journey operations
This article was written by Greg Kihlström for MarTech. Learn the essentials of feedback loops, experimentation and agility to deliver…
How leadership supports customer journey orchestration
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.