Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems gaps can get in the way…
Personalizing the Customer Journey for Greater Engagement
Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the…
MarTech: The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
The Importance of Customer Journey Orchestration (CJO) for Marketing Success
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain…
Brands need to focus on cross-channel engagement and retention
One key aspect of breaking down silos is cross-channel retention. This refers to the practice of engaging customers across multiple channels and ensuring their loyalty and…
CustomerThink: The Importance of Customer Journey Operations
Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures,…
CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations
This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience…
MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact…
