Expert Advice for Marketing Leaders on MarTech, AI, & CX
Master the landscape of online retail. Guides on D2C strategies, retail media networks, and leveraging technology to scale your ecommerce business.
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more than just agility; it demands foresight, adaptability, and a commitment to continuous evolution. From fluctuating tariffs and de minimis thresholds to optimizing peak season delivery strategies and regional fulfillment, the challenges are numerous.
Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness. From geopolitical unrest to climate change, the unpredictable has become the norm. For enterprise marketing leaders, this means understanding the crucial connection between a modern supply chain strategy and brand agility is no longer a luxury, but a necessity.
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors, technological advancements, and ever-increasing competition. For enterprise marketing leaders, staying ahead of the curve requires not just adaptability but a proactive approach to anticipate and shape the future of retail.
Today, we’re going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I’d like to welcome Tom Schmitt, CEO at Radial.
Commerce media, once a niche term, is now a dominant force in the advertising world. Its growth is fueled by the convergence of AI, rich first-party data, and a shift away from generic advertising strategies towards sector-specific solutions.
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion year-over-year, with three-quarters of advertisers planning to increase their retail media ad spending. But raw spending growth tells only part of the story.
This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales for Prime
Day 2025. DTC brands must now meet these CX benchmarks year-round.
Today, we’re going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston, Massachusetts. To help me discuss this topic, I’d like to welcome Lena Moriarty, Head of eTail Marketing at Worldwide Business Research.
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees daily how post-purchase chaos—delays, stockouts, and returns—undermines even the most sophisticated brand strategies.
Seasonality in retail is shifting. Engage customers year-round with
personalized campaigns that go beyond traditional holiday sales.
