Expert Mode: Rewriting the Profitability Playbook with AI
For any enterprise marketing leader, the last few years have felt like a relentless stress test. Economic headwinds, from tariffs to inflation and supply chain snarls,…
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…
MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…
Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and more by its operational excellence. The consumer, now accustomed to near-instant…
CMSWire: Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the…
