Latest E-commerce Posts
Using incrementality as ground truth in marketing measurement
Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the…
Customer experience can be the differentiator in e-commerce
Customer experience is key in the retail industry. The next two to three years of Order Management Systems (OMS) will…
Driving retail success by rapidly meeting customer expectations
Customer expectations drive retail success. In our ever-evolving retail landscape, meeting and exceeding customer expectations is crucial for the success…
Customer expectations drive the omni-channel retail experience
An article based on the podcast conversation between Tracey Brown, a leader at Walgreens, and Greg Kihlstrom, where they discuss…
Omnichannel excellence is a continued focus for retailers
Omnichannel excellence has become a key focus for retailers in recent years and will continue to be in the future.…