Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities…
Why Rising Shipping Costs Are the Real Threat to Small Online Retailers in 2026
Carrier price hikes are quietly squeezing margins, and small e-commerce businesses can’t afford to ignore the impact.
Expert Mode: Rewriting the Profitability Playbook with AI
For any enterprise marketing leader, the last few years have felt like a relentless stress test. Economic headwinds, from tariffs to inflation and supply chain snarls,…
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…
MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
The Effect of Conversational Commerce on Digital Strategy
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections…
Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and more by its operational excellence. The consumer, now accustomed to near-instant…
