Latest E-commerce Posts

E-commerce trends for 2024: AI, inflation, politics

Aug 19, 20244 min read

The e-commerce landscape is constantly evolving, and with consumer behavior rapidly changing, it is crucial for businesses to stay ahead…

Using generative AI in meaningful ways can benefit customers

Aug 18, 20243 min read

Generative AI has the potential to revolutionize the way companies interact with their customers. However, it is important to note…

AI and Omnichannel approaches and their influence on e-commerce

Aug 11, 20243 min read

Artificial Intelligence (AI) and omnichannel strategies are revolutionizing the e-commerce landscape, providing retailers with the tools and insights needed to…

Evolution of consumer preferences in travel loyalty

Aug 7, 20243 min read

Consumer preferences are evolving in the travel industry, with changing expectations directly influencing brand strategies. As discussed in a recent…

Using incrementality as ground truth in marketing measurement

Jun 22, 20243 min read

Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the…

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