Latest E-commerce Posts
E-commerce trends for 2024: AI, inflation, politics
The e-commerce landscape is constantly evolving, and with consumer behavior rapidly changing, it is crucial for businesses to stay ahead…
Using generative AI in meaningful ways can benefit customers
Generative AI has the potential to revolutionize the way companies interact with their customers. However, it is important to note…
AI and Omnichannel approaches and their influence on e-commerce
Artificial Intelligence (AI) and omnichannel strategies are revolutionizing the e-commerce landscape, providing retailers with the tools and insights needed to…
Evolution of consumer preferences in travel loyalty
Consumer preferences are evolving in the travel industry, with changing expectations directly influencing brand strategies. As discussed in a recent…
Using incrementality as ground truth in marketing measurement
Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the…