Change Management When Implementing AI in Traditional Industries
Getting buy-in from skeptical teams and what actually drives adoption
From Automation to Autonomy: Why the Next Wave of AI Isn’t About Assistance
The difference between tools that assist and systems that actually execute work
Technology Companies Are Slow to Understand Physical Industries
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in this space, and I think that narrative is backwards.
The real problem? Technology companies are slow to understand physical industries. That realization shaped everything about how we built Briq. Here’s what we learned.
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must adapt just as quickly. For enterprise marketing leaders, understanding the nuances of this ever-evolving environment is crucial for building and maintaining a high-performing team.
HR Expert: 4 Signs Your Team is Stuck in Overthinking Mode – And How It Harms Productivity
From decision delays to feedback overload, here’s how managers can spot and fix analysis paralysis
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy; it’s rapidly becoming a tangible reality. But while many organizations focus on AI’s cost-saving potential, true value lies in its ability to amplify the human element, creating a network effect that elevates both employee and customer experiences. This isn’t about replacing humans with machines. It’s about empowering teams to work smarter, faster, and with greater impact. In this article, we’ll explore how marketing leaders can leverage AI’s network effect to achieve not just one or two, but *all three* desirable outcomes: cheaper, faster, *and* better results. We’ll delve into the insights shared by Jay Pattisall, a leading voice in the MarTech space, to understand the practical implications of this powerful concept.
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage to embed agility so deeply into their operating model that it becomes second nature. Reka, an AI startup developing leading-edge multimodal generative models, has made that a foundational part of how they operate—and they’ve done it with a lean, remote team of just 50 people.
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue Keith has become a consistent voice of clarity. As Corporate Vice President at Landrum Talent Solutions, Keith leads the firm’s national marketing recruiting practice and offers quarterly updates on how the landscape is shifting.
Earning support through strong internal partnerships
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the importance of building relationships, particularly between different teams within an organization, such as customer experience (CX) and data analytics. The speaker emphasizes that earning support from colleagues and leadership is not a matter of entitlement; it is a process that requires dedication, understanding, and a strategic approach to collaboration. Let’s explore the significance of earning support through strong partnerships and the impact it has on organizational success.
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an ever-evolving market.