Technology Companies Are Slow to Understand Physical Industries
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in…
Mastering AI-Powered Discoverability: Strategic Imperatives for AEO/GEO in 2026
The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.
Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026
The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting…
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric…
Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.
Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global…
