Expert Advice for Marketing Leaders on MarTech, AI, & CX
Articles and insights about employee experience for marketing and CX professionals.
The marketing landscape is in constant flux, and the talent pool that supports it must adapt just as quickly. For enterprise marketing leaders, understanding the nuances of this ever-evolving environment is crucial for building and maintaining a high-performing team.
From decision delays to feedback overload, here’s how managers can spot and fix analysis paralysis
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy; it’s rapidly becoming a tangible reality. But while many organizations focus on AI’s cost-saving potential, true value lies in its ability to amplify the human element, creating a network effect that elevates both employee and customer experiences. This isn’t about replacing humans with machines. It’s about empowering teams to work smarter, faster, and with greater impact. In this article, we’ll explore how marketing leaders can leverage AI’s network effect to achieve not just one or two, but *all three* desirable outcomes: cheaper, faster, *and* better results. We’ll delve into the insights shared by Jay Pattisall, a leading voice in the MarTech space, to understand the practical implications of this powerful concept.
In the era of AI-driven transformation, every company wants to be agile. But few manage to embed agility so deeply into their operating model that it becomes second nature. Reka, an AI startup developing leading-edge multimodal generative models, has made that a foundational part of how they operate—and they’ve done it with a lean, remote team of just 50 people.
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with fewer resources. And in a job market clouded by uncertainty, Sue Keith has become a consistent voice of clarity. As Corporate Vice President at Landrum Talent Solutions, Keith leads the firm’s national marketing recruiting practice and offers quarterly updates on how the landscape is shifting.
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the importance of building relationships, particularly between different teams within an organization, such as customer experience (CX) and data analytics. The speaker emphasizes that earning support from colleagues and leadership is not a matter of entitlement; it is a process that requires dedication, understanding, and a strategic approach to collaboration. Let’s explore the significance of earning support through strong partnerships and the impact it has on organizational success.
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an ever-evolving market.
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create a competitive edge, the integration of these two experiences emerges as a pivotal strategy. By understanding that satisfied employees lead to satisfied customers, businesses can foster a holistic environment that drives growth, loyalty, and innovation.
In the rapidly changing job market we are experiencing, particularly within the marketing sector, the ability to network effectively has become a crucial skill for professionals seeking to differentiate themselves amidst uncertainty. The podcast discussion highlights the complexities of the current economic landscape, characterized by the aftermath of the COVID-19 pandemic, shifting demand generation tactics, and a mixed outlook for investments as we approach 2025. As marketing professionals navigate this chaotic environment, leveraging personal and professional networks emerges as a vital strategy for standing out.
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends. Let’s explore the current state of hiring for marketers in an environment marked by volatility and uncertainty and shed light on how these factors are shaping the marketing job market and the implications for both job seekers and employers.
