Latest Marketing Measurement Posts
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations,…
Enhancing brand awareness with out-of-home advertising
The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among…
Email Personalization is Constantly Evolving
Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However, one of the most intriguing…
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…