House of the Customer by Greg Kihlström

Latest Marketing Measurement Posts

Think of AI as a content partner

May 5, 20244 min read

Content creation has become a crucial aspect of marketing strategies. With the rise of generative artificial intelligence (AI), marketers now…

MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024

May 5, 20242 min read

This article was written by Greg Kihlström for MartechView. View the full article here. AI buzz continues, but 2024 shifts…

Data-driven experimentation drives growth

May 5, 20242 min read

A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights…

MarTech: Laying the groundwork for AI in MOps: How to get started

May 5, 20242 min read

This article was written by Greg Kihlström for MarTech. Read the full article here. As artificial intelligence technologies rapidly advance,…

MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2

May 5, 20242 min read

This article was written by Greg Kihlström for MarTech. Read the original article here. Many companies are exploring and integrating…