Latest Marketing Measurement Posts
MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2
This article was written by Greg Kihlström for MarTech. Read the original article here. Many companies are exploring and integrating…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. Read the full article here. The strategic management of Customer Lifetime…
Personalization enhances marketing effectiveness
Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the…
On the importance of customer lifetime value
Importance of customer lifetime value. Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It…
Data from phone conversations helps identify high-quality leads
This article was based on the interview with Ryan Johnson of CallRail by Greg Kihlström, MarTech keynote speaker for The…