Latest Marketing Measurement Posts
Driving engagement with real-time predictive marketing
Real-time predictive marketing is a strategy that utilizes data analytics, artificial intelligence (AI), and machine learning to make real-time predictions…
The impact of AI on customer research
One of the key ways that businesses are transforming customer research is through the use of artificial intelligence (AI). AI…
Marketing in the attention economy
The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior,…
Unlocking data insights with AI-based tools
Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast…
Benefits of involving customers in the research process
Customer involvement in research processes is crucial for businesses looking to stay competitive and meet the needs of their target…