Latest Marketing Measurement Posts
Using incrementality as ground truth in marketing measurement
Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the…
Agile customer research requires leadership support
Agile customer research requires leadership and collaboration to be successful in today’s fast-paced business environment.
Integrated data creates more efficient AI for marketers
The podcast episode featuring Afif Khoury of SOCi discusses the importance of integrated data for efficient artificial intelligence (AI). Khoury…
The data-driven marketing imperative
Data-driven marketing has become a crucial aspect of modern business strategies, the the potential to help companies see a significant…
Better marketing outcomes rely on better data
Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today’s competitive environments, where…