Latest Marketing Measurement Posts
Integrated data creates more efficient AI for marketers
This article was based on the interview with Afif Khoury of SOCi by Greg Kihlström, Marketing AI keynote speaker for…
The data-driven marketing imperative
This article was based on the interview with co-founder and CEO of Bonsai, Matt Butler, and VP Growth Marketing at…
Better marketing outcomes rely on better data
Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today’s competitive environments, where…
Incrementality versus multi-touch attribution
This article was based on the interview with Jaysen Gillespie of RTB House by Greg Kihlström, MarTech keynote speaker for…
The benefit of integrating call data into broader marketing measurement
This article was based on the interview with Ryan Johnson of CallRail by Greg Kihlström, MarTech keynote speaker for The…