Expert Mode: Completion Is Not Engagement with Brianna Van Zanten from InCheq
This article is based on a Q&A with InCheq VP of Customer Success Brianna Van Zanten and Greg Kihlström for The Agile Brand Guide’s Expert Mode…
Expert Mode: The Art of Subtraction: Running a Global Digital Experience with a Team of Two
What if the more potent digital experience strategy isn’t addition, but a highly disciplined form of subtraction? What if the key to agility at scale isn’t…
Expert Mode: Why Shorter Ad Tech Supply Paths Aren’t Always Smarter
The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple:…
Expert Mode: Your Martech Is Only as Good as Your Operating Model with Kate Dalbey, Qualified Digital
The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo…
Expert Mode: Your First-Party Data Can’t Tell You Whether the Ad Worked, with Rajeev Nair from Lifesight
Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.
Expert Mode: The Role That Never Comes Back with Jared Navarre from Keyni
Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and that the vacancy nobody reopens is the real story.
Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.
How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with…
Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just…
