How to prioritize impactful use cases for AI implementation
Prioritizing impactful use cases for Artificial Intelligence implementation in a B2B setting is crucial for achieving success and maximizing the return on investment.
Why data is essential for decision-making in the enterprise
To address bias and ensure alignment, the podcast emphasizes the importance of data.
Generative AI: Effective Usage and Governance
Let’s discuss how to tell if you’re using generative AI effectively. Specifically, we’ll delve into governance of AI utilization, ensuring there is continuing innovation in AI usage, as well as how to think about effective measurement of your AI usage.
Machine learning improves decision-making
Machine learning is revolutionizing decision-making processes across various industries.
How media automation can improve the customer experience
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.
Internal expectations have shifted due to Generative AI tool availability
The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.
Driving successful change with Agile Marketing
There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.
The Impact of Generative AI on Marketing Teams
Thanks to generative AI tools, teams can now work more efficiently, with greater speed and accuracy, and with less human error.
Continuous improvement and applying it to marketing
Continuous improvement is a process of constantly enhancing and refining
marketing strategies to achieve maximum efficiency and effectiveness. This approach allows marketers to stay competitive in the ever-changing landscape of the industry and ensure that they are consistently delivering value to their customers.
Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?