CMO Council: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing
Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a…
Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech
The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology…
Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox
Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely…
A Look Forward to 2026, Part 2: Silos’ Last Stand, Agents Rise, and Governance Rules
While consumers demand authenticity and emotion in 2026, the engine room of the enterprise is undergoing a ruthless architectural overhaul. The old Silicon Valley mandate to…
Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise…
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers…
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry…
How Marketers Can Use Agentic AI to Improve Marketing Operations
Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can harness this technology to streamline processes…
