Exploring the MarTech & CX Landscape
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
One crucial aspect of alignment in business is the development of a resilient pipeline. A resilient pipeline refers to a sales organization’s ability to maintain a healthy and diverse portfolio of potential deals
This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that
benefit both customers and the business itself.
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Let’s explore a standardized approach to adopting AI within your organization and how it can enable your marketing team and other parts of the organization to operationalize AI and its component parts within the business.
Strengthening Revenue Operations, or RevOps, and sales is crucial for the success and growth of any organization.
Let’s discuss the best practices for adopting AI within your organization, the benefits of a standardized approach, and how it can drive business growth.
Adopting AI can be complicated, and without a standardized approach, it can lead to risks, compliance issues, and regulatory challenges.
This article explores the idea of democratizing software engineering and how it enhances the impact of individuals and teams.
Prioritizing impactful use cases for Artificial Intelligence implementation in a B2B setting is crucial for achieving success and maximizing the return on investment.
To address bias and ensure alignment, the podcast emphasizes the importance of data.
