Category: Marketing Operations

The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise…

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers…

Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry…

Marketing operations are evolving rapidly with the advent of Agentic AI. This article presents expert insights on how marketers can harness this technology to streamline processes…

This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute…

Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.

This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned…

The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer…