MarTech: Why the future of marketing depends on a smarter MOps function
This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute…
15 Pro Tips for Enhancing Cross-Channel Marketing Collaboration and Customer Experience
Effective cross-channel marketing collaboration is crucial for delivering exceptional customer experiences. This article presents expert-backed strategies to enhance teamwork and streamline processes across marketing channels.
Forbes: Planning Your Content Operations For Successful Personalization
This article was written by Greg Kihlström for Forbes Agency Council. As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned…
CXO Magazine: The Importance of Customer Journey Governance
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d…
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent…
MarTech: Ethical considerations for AI adoption in MOps
This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization…
