Exploring the MarTech & CX Landscape
Insights, ideas, and best practices for marketers that utilize Marketing Operations.
Let’s discuss how to tell if you’re using generative AI effectively. Specifically, we’ll delve into governance of AI utilization, ensuring there is continuing innovation in AI usage, as well as how to think about effective measurement of your AI usage.
Machine learning is revolutionizing decision-making processes across various industries.
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.
The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.
There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.
Thanks to generative AI tools, teams can now work more efficiently, with greater speed and accuracy, and with less human error.
Continuous improvement is a process of constantly enhancing and refining
marketing strategies to achieve maximum efficiency and effectiveness. This approach allows marketers to stay competitive in the ever-changing landscape of the industry and ensure that they are consistently delivering value to their customers.
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos.
Continuous improvement is the process of constantly analyzing and refining marketing strategies to optimize performance and increase success.
Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences
can help you select the right fit for your organization’s unique needs.
